GOLFER CAPTURES THE MOMENT LIGHTNING STRIKES HIM

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Why it worked

The video's virality is driven by the shocking and rare event of a lightning strike captured on camera, combined with the relatable fear and danger associated with severe weather.

Summary

A golfer is struck by lightning while sheltering from a storm. The video captures the terrifying moment of the strike and its immediate aftermath.

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Transcript, structure and on-screen text

4 beats, a 6-word transcript and 4 lines of on-screen text — the parts you need to write your own version.

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Original caption

"Extremely terrifying and painful." A Cincinnati golfer captures the moment lightning strikes him as he shelters from a severe storm. Chris Schiavone says the strike knocked him to the ground and temporarily left him unable to hear or feel his body.