You won't a raise. Never walk in and ask for a raise. Ask this question instead.

@nickjayala

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Nick Ayala's career advice

Nick Ayala. Capital advisory, real estate and M&A, author of Capital Is the Game.

Why it worked

The video offers a counter-intuitive but practical tip for salary negotiation, framed in a way that empowers the viewer and encourages engagement by providing a clear, actionable strategy.

Summary

The speaker advises against directly asking for a raise, instead suggesting a question that prompts the employer to consider what would need to happen for a raise to be granted. This shifts the focus from a direct request to a collaborative discussion about future performance and compensation.

Structure

1Don't ask for a raise directly.
2Ask a question about what needs to be true for a raise.
3This puts the employer on the defensive and you in a better position.
4The employer will defend what they helped build.

Original caption

Never walk in and ask for a raise. Ask this question instead. "I want to be at a different number by January. What would have to be true for that to happen?" They hand you the scoreboard, and people defend what they helped build. Save this before your next review. #career #negotiation #money

More from @nickjayala

Product placement

Nick Ayala (creator name): Appears as a watermark/signature at the top of the video. Removing it would not change the video's content.

Call to action

Save this before your next review.

On-screen text

Nick Ayala You won't a raise. Never walk in and ask for a raise. Ask this question instead.

Transcript

You want a raise. Never walk in and ask for a raise. Ask this question instead. Think about asking for a raise actually. You're somebody's asking judge them to judge the past. And the past is that one thing that they can't change. Them. It puts them on defense. And it puts you in begging seat. And the easiest answer to a surprise request is none. Not right now. We can't do it. So flip the entire thing. Book the meeting and say this. I want to be at a different number by January. What would have to be true for that to happen? Watch what that one question nobody's on a trial. Ask today. Nothing to reject. What you did boss the scoreboard. In their own words. People tend to defend what they helped build. When you hit the list and execute. And January comes. You're not asking for a raise. You're collecting on an agreement. They designed. Asking judges the past. The question recruits them into your future. The past.