When somebody asks for a discount, never say yes and never say no. Say this instead.

@nickjayala

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Why it worked

The video offers a practical, counter-intuitive sales tactic that addresses a common pain point for both buyers and sellers, making it highly shareable and relatable.

Summary

The speaker advises against directly saying yes or no to discount requests. Instead, they suggest offering to adjust the scope of the work to accommodate a lower price, framing it as a negotiation where the client chooses what to remove.

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Transcript, structure and on-screen text

5 beats, a 151-word transcript and 45 lines of on-screen text — the parts you need to write your own version.

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Original caption

When somebody asks for a discount, never say yes and never say no. Say this instead. "I can work with you on price. Which part of the work should we take out?" Now the discount has a cost and they're holding the scissors. Save this for your next negotiation. #negotiation #business #money