When somebody asks for a discount, never say yes and never say no. Say this instead.

@nickjayala

104.9K followers · usually 64.0K views a post

Views

740.2K

Likes

31.3K

Comments

635

Shares

11.4K

SoundTikTok sound · Violin

Why it worked

The video offers a practical, counter-intuitive sales tactic that addresses a common pain point for both buyers and sellers, making it highly shareable and relatable.

Summary

The speaker advises against directly saying yes or no to discount requests. Instead, they suggest offering to adjust the scope of the work to accommodate a lower price, framing it as a negotiation where the client chooses what to remove.

Structure

1Introduction to discount negotiation
2The problem with saying yes or no
3The proposed solution: adjusting scope
4Explaining the psychology behind the tactic
5The outcome: client feels in control

Product placement

Nick Ayala (creator name, appears as watermark, removing it would not change what happens in the video)

On-screen text

Nick Ayala When somebody asks for a discount, never say yes and never say no. Say this instead. 101 Sales 101 with and relax then does work of take it genuinely asking because discount cost the the Nine ten the say keep the you remove the but did entire Your flex worth discount always less same cheaper that you negotiate else long

Original caption

When somebody asks for a discount, never say yes and never say no. Say this instead. "I can work with you on price. Which part of the work should we take out?" Now the discount has a cost and they're holding the scissors. Save this for your next negotiation. #negotiation #business #money

More from @nickjayala

More breakout videos from this creator.

Transcript

When somebody asks for a discount, never say yes and never say no. Say this instead. both lose. You just your price was fiction. And every future quote number you quote gets the same haircut. You say flat out say no. You can feel the air change. What here's what I do and it has never once failed. Agree, agreeing without agreeing. Sales 101. I can work with you on price and then watch them relax. Then the sentence that does all the work. Of take it. That's it. Say it genuinely asking because the discount cost. The there are the ones holding the scissors. Nine times out of ten. They look at all the pieces. Say never mind. Keep it all. The you remove the price drop but you did the entire. Your price can flex. Your worth. Discount always less. Same cheaper. That you negotiate else all day long.