Post by @bigkeerah_

Yesterday was absolute chaos- I had just finished graduating my fashion students when I kept seeing this one flyer blowing up all over Instagram. Honestly, I didn’t even get what was happening at first. It wasn’t until I got home, and saw that the post was viral. Wanted to wait till today to do the flier but then I remembered: when a trend is hot, you don’t wait. You jump on it immediately! I started brainstorming what to use, brainstorm ke? When my family has four people, the perfect number! So, I grabbed one of our anniversary photo and used it When I woke up the next morning, Notifications everywhere! Funke Akindele had actually liked the post and dropped a comment Honestly, it really inspired me. Look at the level of commitment she puts into her work. The movie doesn’t even drop until December, five months away and she’s already doing marketing. Meanwhile, the rest of us want to launch a product in a week and expect instant magic. She isn’t just a filmmaker; she’s a master strategist and marketer. Think about the power of that kind of influence. So many people jumped on that trend and saw massive engagement in just a few hours. And on top of that, she and her team actually take the time to like and reply to almost every single comment. It really made me reflect: if someone with her massive audience can take the time to engage with her community, what’s our excuse? We don’t even have a fraction of the notifications she gets, yet we skip replying to comments. It’s a huge wake-up call. Let’s stop making excuses, dedicate real time to our brands, and show up for our audience! #thefour #funkejenifaakindele