@bigkeerah_ — 173x breakout selling Fabricora

Loading video…

POV: YOUR BUSINESS JUST BOUGHT YOU YOUR 3RD BUILDING...WITH LOAN O. BEFORE YOU START SHOUTING "GOD WHEN?"

@bigkeerah_

18.1K followers · usually 5.5K views a post

Views

950.8K

Likes

133.0K

Comments

3.9K

Promoted product

Fabricora

Why it worked

The video leverages aspirational content by showcasing a significant business milestone (purchasing a third building) and promises transparency by documenting the entire process, appealing to viewers interested in entrepreneurship and business growth.

Summary

The creator, Kira, announces that her business, Fabricora, has purchased a new building. She plans to document the entire renovation process, from the messy middle to the finished headquarters, in a series called 'Build with Keerah'.

Structure

1Celebratory opening with champagne
2Introduction of Kira and her role
3Announcement of the new building purchase for Fabricora
4Contrast between past private building and current public build
5Showcase of the transformation from old to new building

Original caption

This is BUILD WITH KEERAH : EPISODE 1. I’ve built businesses before, but this time, I want to build in public. This is the new Fabricora building. Right now, it’s just a building and a vision of what I know it can become. I want you to watch the process. The renovations. The decisions. The mistakes. The money we spend 😭😂. The wins. The things that don’t go according to plan. And eventually, the finished Fabricora HQ. No hiding the messy middle and only showing you the grand opening. We’re starting from HERE. And I’m documenting the full journey on YouTube. BUILD WITH KEERAH : EPISODE 1. Use the link in my bio to sign up/subscribe to my YouTube channel so you don’t miss what happens next. Let’s see what we can turn this place into. 🤎 @emmanuel_omot won our guess And win giveaway pls send details ❤️ Dress @zerafa.hq