@chloeshih — 62x breakout

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I am

@chloeshih

478.8K followers · usually 38.8K views a post

Views

2.3M

Likes

245.6K

Comments

216

1.1K

Promoted product

cheesecake

Why it worked

The video uses relatable humor about career focus versus domestic skills, a common theme that resonates with many viewers. The "day in the life" format, combined with the anticipation of a final reveal, creates engagement and encourages viewers to return for the next part.

Summary

The creator attempts to bake a cheesecake for her husband's birthday, admitting to having poor survival skills due to focusing on her career. She gathers ingredients, makes the crust and filling, and bakes it, with the final results promised in a subsequent video.

Structure

1Introduction and the husband's request
2Shopping for ingredients
3Making the cheesecake crust and filling
4Baking the cheesecake
5Gathering feedback on the cheesecake
6Revealing the cookies and the plan for the cheesecake

Product placement

Honey Maid Graham Crackers: used to make the crust of the cheesecake. Removing it would change the recipe. It ACTS. Rodelle Vanilla Extract: used as an ingredient in the cheesecake. Removing it would change the recipe. It ACTS. Philadelphia Cream Cheese: used as the base for the cheesecake filling. Removing it would change the recipe. It ACTS. Heavy Cream: used as an ingredient in the cheesecake filling. Removing it would change the recipe. It ACTS. Morton Salt: used as an ingredient in the cheesecake filling. Removing it would change the recipe. It ACTS. Egg: used as an ingredient in the cheesecake filling. Removing it would change the recipe. It ACTS. Simple Truth Organic Large Eggs: used as an ingredient in the cheesecake filling. Removing it would change the recipe. It ACTS. The video also shows a food processor, a stand mixer, and a baking pan, which are tools used in the process but not branded products being sold.

Original caption

took me 6 yrs to make this video 🫣 cameos: @jaime @angelskimi