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6.1Talking HeadHow-To hookLifestyle
Hook
This is a no bake
@thejoshelkin
2.0M followers · usually 24.8K views a post
Views
137.7K
Likes
7.7K
Comments
71
Shares
2.3K
Promoted product
Cinnamon Toast Crunch Strawberry
Why it worked
The video leverages a popular cereal (Cinnamon Toast Crunch) in an unexpected dessert application (cheesecake), creating a novel and visually appealing recipe that is easy to follow and likely to be shared.
Summary
The creator makes a no-bake strawberry cheesecake using Cinnamon Toast Crunch cereal for the crust and a cream cheese filling. The cheesecake is assembled in layers and then chilled overnight before being served.
Structure
- 1Prepare the cereal crust by melting butter, marshmallows, and mixing with Cinnamon Toast Crunch.
- 2Press the crust into a cake pan.
- 3Prepare the strawberry filling by cooking strawberries with sugar, lemon juice, and cornstarch.
- 4Make the cheesecake filling by combining cream cheese, condensed milk, and strawberry mixture.
- 5
Original caption
Cinnamon Toast Crunch Cheesecake INGREDIENTS & RECIPE 1 box Cinnamon Toast Crunch Strawberry, 4 cups mini marshmallows, 1/4 cup salted butter, 1 1/2 lb sliced strawberries, 1/2 cup sugar, 1/4 cup + 1/4 cup water, 2 tbsp lemon juice, 1/4 cup cornstarch, 16 oz room-temp cream cheese, 12 oz sweetened condensed milk, 1/4 cup freeze-dried strawberries. Crust: Melt butter, stir in marshmallows until smooth, remove from heat, mix in cereal, then press into the bottom and sides of a high-walled cake pan. Refrigerate. Strawberry filling: Cook strawberries, sugar, lemon juice and 1/4 cup water over medium-high, stirring until softened. Mash, leaving a few chunks. Mix remaining 1/4 cup water with cornstarch, stir in and simmer 3 minutes. Cool. Cheesecake: Whip cream cheese, condensed milk and 1/4 of the strawberry filling until smooth. Spread remaining strawberry filling into the crust, top with the cream cheese mixture, garnish with freeze-dried strawberries, and chill 1 hour or overnight.
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