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23.4Talking HeadOther hook
Hook
FINALLY, A HOBONICHI
@izzaweihaas
1.5K followers · usually 843 views a post
Views
19.3K
Likes
1.1K
Comments
64
Shares
5
Promoted product
Hobonichi Techo
Why it worked
The video leverages the creator's personal aesthetic preferences to create relatable content around a popular product category (planners/stationery). By sharing her honest opinion and highlighting specific design elements, she engages viewers who share similar tastes or are interested in the Hobonichi brand.
Summary
The creator reviews a new Hobonichi Techo collection featuring designs by Yoshie Watanabe. While appreciating the quality and playful accessories, she notes the aesthetic isn't for her, suggesting it appeals to a specific demographic. She highlights the consistent motif across different planner sizes and expresses anticipation for future preview videos.
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Transcript, structure and on-screen text
5 beats, a 157-word transcript and 55 lines of on-screen text — the parts you need to write your own version.
Original caption
I need to hear your thoughts on this #hobonichi collection #plannertok #planning #hobonichiweeks #stationery