GOING SHOPPING AT SEPHORA 💖🫧🎀✨

@valeriastephaniee

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SoundTikTok sound · original sound - valeriastephaniee

Promoted product

Sephora

Why it worked

The video taps into a common relatable experience of running out of essential beauty products simultaneously, creating a sense of urgency and shared struggle. The creator's energetic and conversational tone, combined with the promise of a "part two" shopping haul, encourages viewer engagement and anticipation.

Summary

The creator is preparing for a shopping trip to Sephora to restock her makeup and skincare products, as many of her current items are running out. She plans to buy items from her wishlist and is looking for viral products that are often sold out.

Structure

1Introduction and need to shop
2Applying current makeup products
3Discussing running out of products
4Applying more makeup and discussing needs
5Applying mascara and powder
6Finalizing look and preparing to shop

Product placement

Sephora (store) - appears as the destination for shopping. Removing it would change the video's premise. Fenty Beauty (brand) - appears as a product the creator uses. Removing it would not change the video's premise. Rare Beauty (brand) - appears as a product the creator uses. Removing it would not change the video's premise. NARS (brand) - appears as a product the creator uses. Removing it would not change the video's premise. YSL (brand) - appears as a product the creator uses. Removing it would not change the video's premise.

Original caption

LETS go SHOPPING in SEPHORA to restock my MAKEUP and SKINCARE🌟✨🫧💗🎀 #shoppingvlog #grwmroutine #makeupshopping #skincare #makeup

More from @valeriastephaniee

Call to action

Let me know what other products I should buy and we're going to be doing the shopping together in part two.

On-screen text

GOING SHOPPING AT SEPHORA 💖🫧🎀✨

Transcript

Going shopping at Sephora. Get ready with me to go shopping at Sephora. All of a sudden, all my products decided to run out at the same exact time. And now I basically have to repurchase my entire skincare and makeup routine. Just my luck. And my concealer is holding on by a thread. Like, I still have a little bit more, which is enough to last me for the day. But I definitely do need to do a no-budget shopping. I'm honestly just gonna buy my entire dream wishlist. We're gonna have fun in Sephora. I also need to find like all the viral products which are always sold out in Sephoras. So this might take a little bit longer than I usually do in my shopping. But I'm making sure that I find all my products today. Also because of this, my skin has been breaking out like a ton. So my skincare routine definitely needs to be back in check. Also, let me know what other products I should buy. Because in part two, we're gonna be doing the shopping together. Definitely do need to restock on my mascara. Like she's even crusty but guys, this is like super duper dry. I literally lost my puff. Anyway, I do need to restock of this powder, but I want to get it in a different shade. The thing is that it's always out of stock. So it kind of sucks. I honestly just feel that being a girl is part of running out of all the same time. Little bit of setting spray. All right, I'm ready to go shopping at Sephora. I'll see you guys in part two. Bye besties.