@valeriastephaniee — 5x breakout

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come shoppin

@valeriastephaniee

224.5K followers · usually 26.8K views a post

Views

124.6K

Likes

14.1K

Comments

153

113

Promoted product

Sephora

Why it worked

The video taps into the popular 'haul' or 'shopping spree' trend, showcasing relatable desires for beauty products and the excitement of a no-budget shopping trip. The creator's energetic delivery and the visually appealing products create an engaging and aspirational viewing experience.

Summary

The creator goes on a shopping spree at Sephora, excitedly picking out various skincare and makeup products. She fills her bag with items she's been wanting, including brands like Rhode, Youth To The People, Summer Fridays, Sol de Janeiro, and more, expressing her joy and the weight of her purchases.

Structure

1Introduction to the Sephora shopping spree
2Picking out skincare items (Rhode, Youth To The People)
3Selecting makeup items (concealer, contour)
4Adding body sprays and hair clips
5Considering fragrances and other beauty products
6Concluding the shopping spree with a full bag

Product placement

Sephora: APPEARS - a store where products are sold. Removing it would change what happens in the video. Rhode: ACTS - skincare products are picked up and examined. Removing it would change what happens in the video. Youth To The People: ACTS - skincare products are picked up and examined. Removing it would change what happens in the video. Summer Fridays: ACTS - skincare products are picked up and examined. Removing it would change what happens in the video. Sol de Janeiro: ACTS - body sprays are picked up and examined. Removing it would change what happens in the video. Emi Jay: ACTS - hair clips are picked up and examined. Removing it would change what happens in the video. Farmacy: ACTS - cleansing balm is picked up and examined. Removing it would change what happens in the video. Erborian: ACTS - CC creams are picked up and examined. Removing it would change what happens in the video.