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All breakouts
24.7Talking HeadOther hookLifestyle
Hook
i actually j
@valeriastephaniee
224.5K followers · usually 26.8K views a post
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629.1K
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622
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Why it worked
The video leverages the urgency of a limited-time sale (50% off) and a popular beauty retailer (Ulta) to drive interest in a well-loved product. The creator's genuine enthusiasm and demonstration of the product's benefits create a relatable and persuasive soft sell.
Summary
The creator runs out of her favorite moisturizer and goes to Ulta to repurchase it during a sale. She highlights The Inkey List Bio-Active Ceramide Moisturizer, explaining its benefits and announcing a 50% off sale. She then demonstrates applying the moisturizer and expresses satisfaction with its hydrating effects.
Structure
- 1Realizes favorite moisturizer is out
- 2Goes to Ulta to repurchase
- 3Finds and purchases The Inkey List moisturizer
Original caption
Finally got my fav moisturizer ✨💗🤍 and it’s on sale for $11 tomorrow only!! literally 50% off @The INKEY List @Ulta Beauty
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