Hiya honey buns 🍯

@findingmorgantyler

42.7K followers · usually 5.9K views a post

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SoundTikTok sound · California

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Why it worked

The video effectively targets a specific demographic (women in their mid-thirties) experiencing a common pain point (discombobulated workout routine) and offers a clear, accessible solution (bite-sized classes) with a strong call to action (link in bio).

Summary

A fitness instructor demonstrates a series of hip-strengthening exercises suitable for women in their mid-thirties. She offers bite-sized classes through a link in her bio, aiming to make fitness more enjoyable and less intimidating.

Structure

1Introduction and relatable struggle
2Demonstration of seated leg raises
3Demonstration of elevated clamshells
4

Original caption

Hiya honey buns 🍯 If you’re in your mid thirties and feeling all sorts of discombobulated with your workout routine…..you’re not alone. I don’t make the rules!! But I do create bite-sized classes (LINK IN BIO) you can do anywhere in your home, that makes getting stronger as you get older a little less intimidating, and a little more enjoyable: ✨seated leg raises ✨elevated clamshells ✨90/90 heel taps ✨half frog internal rotation ✨sitting to lunge You’ve probably been sold the idea of 5-6x/week for at least 60 min, commutes back and forth to a gym, pre-workout powders…….but guess what? You can get strong on your living room floor 3-4x/week for just 30 min. Maybe a cup of tea in tow? Yep. 🤭 xo, your tea sipping coach ☕️

More from @findingmorgantyler

Call to action

LINK IN BIO

On-screen text

30+ strong HIPS 3x30 sec seated leg raises 3x30 sec elevated clamshells 3x30 sec 90/90 heel taps 3x30 sec half frog internal rotation 3x30 sec sitting to lunge 18 min and you're done easy peasy lemon squeezy

Transcript

Hiya honey buns 🍯 If you’re in your mid thirties and feeling all sorts of discombobulated with your workout routine…..you’re not alone. I don’t make the rules!! But I do create bite-sized classes (LINK IN BIO) you can do anywhere in your home, that makes getting stronger as you get older a little less intimidating, and a little more enjoyable: ✨seated leg raises ✨elevated clamshells ✨90/90 heel taps ✨half frog internal rotation ✨sitting to lunge You’ve probably been sold the idea of 5-6