@fortune — 14x breakout

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2024 FORTUNE

@fortune

418.6K followers · usually 6.3K views a post

Views

86.1K

Likes

1.9K

Comments

View velocity

+3.1K views over 18.5d · ~166/day · 6 observations

Why it worked

The video likely performed well due to the credibility of the speakers (Josh Kushner and Fortune Magazine) and the aspirational nature of the investment advice. The 'invest in Fifth Avenue' metaphor is memorable and relatable, suggesting a focus on quality and long-term value.

Summary

Josh Kushner discusses his investment strategy, emphasizing the importance of investing in high-quality companies for the long term. He contrasts this with the ephemeral nature of technology, suggesting a focus on foundational assets.

Structure

1Introduction of Josh Kushner and his investment strategy.
2Explanation of investing in 'Fifth Avenue' companies.
3Contrast between long-term assets and ephemeral technology.
4Emphasis on investing in companies to own for decades.
5The driver of business success being the people running them.

Product placement

FORTUNE: (appears) a media brand that publishes business and financial news. Removing it would not change what happens in the video. Josh Kushner: (appears) a person. Removing him would not change what happens in the video. Thrive Capital: (appears) a venture capital firm. Removing it would not change what happens in the video. OpenAI: (mentioned) a company that develops AI technology. Removing it would not change what happens in the video. Instagram: (mentioned) a social media platform. Removing it would not change what happens in the video. Los Angeles Lakers: (mentioned) a professional basketball team. Removing it would not change what happens in the video.

On-screen text

Original caption

Josh Kushner and Bob Iger have agreed to buy the Los Angeles Lakers in a $12.5 billion deal. At the 2024 #FortuneGlobalForum, Fortune Editor-in-Chief @alyson Shontell spoke with Kushner about his investment strategy and the early bets he made on companies including OpenAI and Instagram. #investint #advice #Lakers #entrepreneur