Why it worked
The video effectively uses a "what I spent" format combined with relatable fair experiences and free samples, creating a sense of value and engagement for viewers interested in fair activities and food.
Summary
The creator visits the Iowa State Fair, initially joking about spending $1000 but then detailing their actual expenses. They try various fair foods like a scrambled egg roll, a donut, and a garlic parmesan pretzel dog, and also enjoy free samples of ice cream and lemonade. The video concludes with their total spending of $33.