I've had 12 Auntie Anne's

@amberwavesofbrain

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Promoted product

Auntie Anne's Pretzels

Why it worked

The video taps into the relatable desire for good deals and value for money, using a popular food item as the subject. The creator's personal experience and clear calculation of savings make the promotion feel authentic and informative.

Summary

The creator discusses how they purchased Auntie Anne's Pretzel Pass for $50 plus tax, which allowed them to get a free pretzel every week for a year. They calculated that this deal significantly reduced their cost per pretzel, making it a worthwhile purchase.

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Transcript, structure and on-screen text

5 beats, a 113-word transcript and 24 lines of on-screen text — the parts you need to write your own version.

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Original caption

I don’t know anyone else with an @Auntie Anne’s Pretzels’s Pretzel Pass, but if they do it again next year I’d get another one 😂🫶🏼🥨 #auntieannes #pretzel #softpretzel #pretzelpass