I've had 12 Auntie Anne's

@amberwavesofbrain

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SoundTikTok sound · original sound - amberwavesofbrain

Promoted product

Auntie Anne's Pretzels

Why it worked

The video taps into the relatable desire for good deals and value for money, using a popular food item as the subject. The creator's personal experience and clear calculation of savings make the promotion feel authentic and informative.

Summary

The creator discusses how they purchased Auntie Anne's Pretzel Pass for $50 plus tax, which allowed them to get a free pretzel every week for a year. They calculated that this deal significantly reduced their cost per pretzel, making it a worthwhile purchase.

Structure

1Introduction of Auntie Anne's pretzels and the Pretzel Pass
2Explanation of the Pretzel Pass deal ($50 for a free pretzel weekly for a year)
3Calculation of cost savings per pretzel
4Comparison to the regular price of a pretzel
5

Original caption

I don’t know anyone else with an @Auntie Anne’s Pretzels’s Pretzel Pass, but if they do it again next year I’d get another one 😂🫶🏼🥨 #auntieannes #pretzel #softpretzel #pretzelpass

More from @amberwavesofbrain

Product placement

Auntie Anne's Pretzels (ACTS - the brand of pretzels being discussed and consumed, the 'Pretzel Pass' is a promotion from this brand, and the creator calculates cost savings based on this brand's pricing. Removing it would change the video's entire premise.)

On-screen text

I've had 12 Auntie Anne's pretzels in the last 12 weeks National Pretzel Day they had a Pretzel Pass where for $50 plus tax you could get a free pretzel every week for a year and I ran the math on that I was like I can get my money's worth have not missed a week yet so I ended up paying $53 so right now my cost per pretzel is down to $4.42 pretty good considering a normal pretzel at the mall I go to all the time would be $5.34 including tax but I genuinely think I can get this down to like $1ish per pretzel if I keep going

Transcript

I've had 12 Auntie Anne's pretzels in the last 12 weeks for National Pretzel Day they had a Pretzel Pass where for $50 plus tax you could get a free pretzel every week for a year and I ran the math on that I was like I can get my money's worth have not missed a week yet so I ended up paying $53 so right now my cost per pretzel is down to $4.42 pretty good considering a normal pretzel at the mall I go to all the time would be $5.34 including tax but I genuinely think I can get this down to like $1ish per pretzel if I keep going