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22.7Text-HeavyStory Open hookLifestyle
Hook
the photo I posted
@cookingwithcar
23.3K followers · usually 3.0K views a post
Views
65.1K
Likes
5.1K
Comments
7
Shares
2.7K
View velocity
+11.1K views over 7.2d · ~1.5K/day · 6 observations
Why it worked
The relatable humor of contrasting an aesthetic social media post with the messier reality of everyday life likely resonated with viewers, driving engagement.
Summary
The post contrasts an idealized photo of two iced coffees with the reality of a conversation between friends. The text implies that the actual conversation was less polished than the aesthetic photo presented.
Structure
- 1Idealized photo of iced coffees
- 2Juxtaposition with "the conversation we had"
- 3Implied contrast between appearance and reality
On-screen text
the photo I posted
vs.
the conversation we had
Original caption
Hahahahahah I love yapping with my bestie #conversation #bestfriend
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