Why it worked
The video taps into a common aspiration (retirement) and provides a clear, visually organized breakdown of financial goals based on lifestyle choices, making it relatable and actionable.
On-screen text
How Much Do You Need
to Retire?
Lifestyle
Monthly Portfolio
Bare Minimum
£1,250
£37.5k
Basic
£1,500
£450k
Modest
£2,000
£600k
Comfortable
£2,500
£750k
Very Comfortable
£3,000
£900k
Nice Lifestyle
£3,500
£1.05m
Travel Often
£4,000
£1.20m
Financial Freedom
£5,000
£1.50m
High Freedom
£6,000
£1.80m
Luxury
£7,000
£2.10m
Dream Lifestyle
£8,000
£2.40m
What's your retirement
number?