When a man makes a mistake,

@chloe.juliett

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SoundTikTok sound · Cheers to Me 、Jazz Echoes in the Night Sky

Why it worked

The video resonated with viewers because it offered relatable relationship advice framed within a personal anecdote. The creator's direct and honest storytelling, combined with the unexpected 'cost' of the apology, made the message memorable and shareable.

Summary

The creator shares a personal anecdote about a time her husband apologized to her. She explains that his apology was costly, involving a link to the Louis Vuitton website, and that she has since learned to set boundaries in relationships where apologies should be rare and meaningful.

Structure

1Setting expectations for apologies in relationships
2Sharing a personal story about a past mistake
3Explaining the costly apology involving a link to Louis Vuitton
4Concluding with the lesson learned about setting boundaries

Product placement

Louis Vuitton website: it is where the link from the apology note directed the creator, and it is a place where she could pick something out. Removing it would change the story of the apology. It merely appears.

On-screen text

When a man makes a mistake, His apology should cost him (not you) Never let a man play around with your emotions. However much you love him, you need to love yourself a million times more, okay? And however much you love yourself, you better make sure he loves you just as much. And when he apologizes to you, it should cost him. And before you're like, whoa, whoa, whoa, like, who has the money for that? Um, how often is he needing to apologise to you? His apology should be rare and costly. And I do follow my own advice. So, for example, three years ago, maybe even four years ago. I was running late to the movies. I was meeting my husband and my son at the movies because I was at something else beforehand. And then I called him to tell him I was running late, and my car started acting weird, because, long story short, if my car's camera gets messy, like, my car won't really drive. That's how I learned that. That's how I learned that you can't let your car get too dirty. So anyway, I call him, and I'm like, running late. And he answers the phone, and he's got irritation in his voice because he's been dealing with our son, right? So he's like, where are you? And I was like, whoa, whoa, whoa. Like, I'm calling you to tell you that I'm running late because something is wrong with my car right now. This man immediately apologizes, you know, all he did. All he did is answer the phone with, like, a tone in his voice. But I'm not gonna tolerate that, even if he has a really good reason. And because I'm dealing with my car, I don't deal with that at the moment. Right. I just tell him, like, whoa, don't speak to me like that, you know? And then I tell him, why? Like, what's going on with my car? And then we fix that problem. We realised it's the camera. I fixed the camera issue. And then I head over to the movies and I don't say anything about what just transpired. So when I got to the movie theatre, he immediately apologises. He's there with our son and everything is good, and he says sorry, etcetera. But then he also, without me saying a single word, he, um, shares a note with me on my phone. The note literally just said, I'm sorry. And it was a link, and I clicked that link and it went straight to the Louis Vuitton website. And he said, I'm sorry, I shouldn't have spoken to you like that. I regret answering the phone like that. I'm sorry. Please pick something out. And when I tell you he hasn't answered the phone like that again since, he hasn't answered the phone like that again since.

Original caption

His apologies should be rare and $$$$$ 🌸 #themoderndreamgirl #women #men #relationships #marriage

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Transcript

When a man makes a mistake, the apology should cost him. Never let a man play around with your emotions. However much you love him, you need to love yourself a million times more, okay? And however much you love yourself, you better make sure he loves you just as much. And when he apologizes to you, it should cost him. And before you're like, whoa, whoa, whoa, like, who has the money for that? Um, how often is he needing to apologise to you? His apology should be rare and costly. And I do follow my own advice. So, for example, three years ago, maybe even four years ago. I was running late to the movies. I was meeting my husband and my son at the movies because I was at something else beforehand. And then I called him to tell him I was running late, and my car started acting weird, because, long story short, if my car's camera gets messy, like, my car won't really drive. That's how I learned that. That's how I learned that you can't let your car get too dirty. So anyway, I call him, and I'm like, running late. And he answers the phone, and he's got irritation in his voice because he's been dealing with our son, right? So he's like, where are you? And I was like, whoa, whoa, whoa. Like, I'm calling you to tell you that I'm running late because something is wrong with my car right now. This man immediately apologizes, you know, all he did. All he did is answer the phone with, like, a tone in his voice. But I'm not gonna tolerate that, even if he has a really good reason. And because I'm dealing with my car, I don't deal with that at the moment. Right. I just tell him, like, whoa, don't speak to me like that, you know? And then I tell him, why? Like, what's going on with my car? And then we fix that problem. We realised it's the camera. I fixed the camera issue. And then I head over to the movies and I don't say anything about what just transpired. So when I got to the movie theatre, he immediately apologises. He's there with our son and everything is good, and he says sorry, etcetera. But then he also, without me saying a single word, he, um, shares a note with me on my phone. The note literally just said, I'm sorry. And it was a link, and I clicked that link and it went straight to the Louis Vuitton website. And he said, I'm sorry, I shouldn't have spoken to you like that. I regret answering the phone like that. I'm sorry. Please pick something out. And when I tell you he hasn't answered the phone like that again since, he hasn't answered the phone like that again since.