How did I not know about this!

@jeffandlaurenshow

1.9M followers · usually 243.2K views a post

Views

416.4K

Likes

7.3K

Comments

101

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4.8K

SoundTikTok sound · Austin Powers Theme (Soul Bossa Nova)

Promoted product

Nutella

Welcome to the official website of Nutella®, the world’s most beloved hazelnut spread.

21 videos15 creators

Why it worked

The video leverages a simple, visually appealing, and indulgent recipe that combines popular ingredients like bananas, Nutella, and puff pastry. The "how did I not know about this" hook creates curiosity, and the quick, satisfying demonstration of a delicious treat likely drove engagement and shares.

Summary

The video demonstrates how to make stuffed bananas by cutting them open, filling them with Nutella and raspberries, wrapping them in puff pastry, and then baking them. The finished pastries are then drizzled with more Nutella and dusted with powdered sugar.

Structure

1Prepare bananas by cutting and scooping out the center.
2Fill bananas with Nutella and raspberries.
3Wrap filled bananas in puff pastry.
4

Original caption

Puff Pastry Nutella Stuffed Bananas! 🍌 Easy to make and delicious to eat! #puffpastry #banana #nutella

More from @jeffandlaurenshow

Product placement

Nutella: it is used as a filling for the bananas. Removing it would change the recipe. The jar appears on screen, and it is used to dispense the filling. This is an ACTS case, and removing it would change what happens in the video.