Plot twist: you loose your diamond earring in the ocean

@isobellorna_

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SoundTikTok sound · original sound - isobellorna_

Promoted product

Kylie Cosmetics Moodstone fragrances

Shop Kylie Cosmetics by Kylie Jenner, Kylie Jenner Fragrances and Kylie Skin featuring award-winning makeup, fragrance, and skincare that's clean, vegan, cruelty-free, and dermatologist-tested.

Why it worked

The video uses a relatable and humorous 'plot twist' to transition from a personal anecdote to a product promotion. The unexpected shift and the creator's playful tone make the product introduction feel more organic and engaging.

Summary

The video starts with a playful scenario of losing a diamond earring in the ocean. After a humorous dive and search, the creator reveals she didn't find her earring but introduces three new Kylie Cosmetics Moodstone fragrances, suggesting they are good enough to dive for.

Structure

1Setting the scene: losing an earring
2The dive and search
3The reveal: no earring found
4Introducing Kylie Cosmetics fragrances

Original caption

Ad I’m a diamond earring down but… @Kylie Cosmetics just dropped 3 new Mood Stone fragrances 👀 You won’t find them at the bottom of the ocean but can get them online and in store now @Boots UK 💅🏼 #MoodStonesKylieJenner #fragrance

More from @isobellorna_

Product placement

Kylie Cosmetics: ACTS - it is a brand of fragrances that are being presented and described. Removing it would change the video's focus. Boots UK: APPEARS - it is a retailer where the product can be purchased, but its interface is not operated and no result comes from it. Removing it would not change what happens in the video.

Call to action

You won’t find them at the bottom of the ocean but can get them online and in store now

On-screen text

Plot twist: you loose your diamond earring in the ocean are you ready for a photo 3, 2, 1 "Kate" "oh my god" "is you okay" "I didn't wanna get my hair wet" "come on get out" "my earring" *Realisation kicking in* "you're kidding" "they're not the ones I bought you are they" "has anyone got the goggles" "I'm gonna dive down and see if I can get it" "real diamond earrings" "They are so expensive" "I found something" "be careful" "I didn't find my diamond earring" "but Kylie just dropped three new Moodstone fragrances" "that are good enough to dive for" "Cashmere Muse" "Velvet Brew" "and Blush Wood" "which I would say" "is good enough to lose my diamond earring for"

Transcript

are you ready for a photo 3, 2, 1 "Kate" "oh my god" "is you okay" "I didn't wanna get my hair wet" "come on get out" "my earring" *Realisation kicking in* "you're kidding" "they're not the ones I bought you are they" "has anyone got the goggles" "I'm gonna dive down and see if I can get it" "real diamond earrings" "They are so expensive" "I found something" "be careful" "I didn't find my diamond earring" "but Kylie just dropped three new Moodstone fragrances" "that are good enough to dive for" "Cashmere Muse" "Velvet Brew" "and Blush Wood" "which I would say" "is good enough to lose my diamond earring for"