WHAT IS THAT???

@wonderlandcookie23

55.6K followers · usually 22.8K views a post

Views

258.8K

Likes

3.4K

Comments

6

Shares

15

SoundTikTok sound · original sound - wonderlandcookie23

View velocity

+25.0K views over 7.3d · ~3.4K/day · 6 observations

Promoted product

Wonderland Cookie Dough

2 videos

Why it worked

The video likely worked due to its relatable humor and the "prank" element, which taps into common workplace dynamics and provides a lighthearted, shareable moment.

Summary

The video shows a humorous interaction where a boss is being pranked by employees who have installed a bell for him to ring when he is being annoying. The employees are counting the number of times the boss rings the bell, reaching 46 on the first day.

Structure

1Boss questions an object
2Employees react with laughter and count strikes
3Boss asks how many strikes he has
4Employees reveal the high number of strikes
5Boss reacts to the number of strikes

Original caption

They installed a bell for whenever I’m being annoying… 🔔 We’re at 46. IT’S BEEN ONE DAY. 😭😂 #FYP#ForYou #PrankingMyBoss #BossProblems #EmployeePranks

More from @wonderlandcookie23

Product placement

Wonderland Cookie Dough (ACTS - it is the name of the creator's business and appears on their shirt, implying they are associated with it and it is the subject of the video. Removing it would change the context of the video as it identifies the creator's business.)