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@gemandtonicofficial

17.5K followers · usually 3.2K views a post

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SoundTikTok sound · Memories That You Call (feat. Monsoonsiren)

Promoted product

Gem & Tonicgemandtonic.shop

Energise your skincare routine with gemstone-infused, science-backed formulas. Best for hydrating, reviving and protecting skin and haircare.

6 videos

Why it worked

The video leverages a common TikTok engagement mechanic (follow and tag a friend) to promote a product giveaway, creating a low-barrier-to-entry incentive for users to interact with the brand.

Summary

The creator announces a competition to win the full Gem & Tonic collection. To enter, viewers must follow the account on TikTok and tag a friend in the comments.

Structure

1Announce competition
2Explain entry requirements
3Encourage participation
4Wish good luck

Product placement

Original caption

You and your Glow Bestie could each win the FULL Gem & Tonic collection, including our NEW Face Cream Pot which is back in stock next week! 👀✨ To enter: 🩷 Follow us on TikTok 🩷 Tag your Glow Bestie in the comments below That's it! Good luck ✨ T&Cs: UK entrants only, aged 18+. Competition closes Monday 15th June 2026 at 11:59pm BST. One winner will be selected at random and contacted via TikTok. This giveaway is not sponsored, endorsed or administered by TikTok. #GemAndTonic #GemmaAtkinson #Wellness #GlowGetters

More from @gemandtonicofficial

Call to action

Follow us on TikTok, Tag your Glow Bestie in the comments below

On-screen text

ARE FIRST COMPETITION. EXCITING, IT? DO FULL TONIC COMPETITION! EVERYTHING SO WIN BEST COURSE! BETTER MATE. IS AND TIKTOK, BEST COMMENTS LEAVE REST GOOD

Transcript

ARE We are doing our very first TikTok competition. Exciting, isn't it? Do full Gem & Tonic competition! Everything so win you could win best course! Better mate. Is and TikTok, best Tag your best mate in the comments leave rest good Luck.