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@gemandtonicofficial

16.2K followers · usually 3.8K views a post

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Promoted product

Gem & Tonicgemandtonic.shop

Energise your skincare routine with gemstone-infused, science-backed formulas. Best for hydrating, reviving and protecting skin and haircare.

6 videos

Why it worked

The video leverages a common TikTok engagement mechanic (follow and tag a friend) to promote a product giveaway, creating a low-barrier-to-entry incentive for users to interact with the brand.

Summary

The creator announces a competition to win the full Gem & Tonic collection. To enter, viewers must follow the account on TikTok and tag a friend in the comments.

Free account

Transcript, structure and on-screen text

4 beats, a 43-word transcript and 23 lines of on-screen text — the parts you need to write your own version.

Original caption

You and your Glow Bestie could each win the FULL Gem & Tonic collection, including our NEW Face Cream Pot which is back in stock next week! 👀✨ To enter: 🩷 Follow us on TikTok 🩷 Tag your Glow Bestie in the comments below That's it! Good luck ✨ T&Cs: UK entrants only, aged 18+. Competition closes Monday 15th June 2026 at 11:59pm BST. One winner will be selected at random and contacted via TikTok. This giveaway is not sponsored, endorsed or administered by TikTok. #GemAndTonic #GemmaAtkinson #Wellness #GlowGetters