You were all spot on!

@gemandtonicofficial

17.5K followers · usually 3.2K views a post

Views

40.3K

Likes

866

Comments

16

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SoundTikTok sound · original sound - gemandtonicofficial

Promoted product

Gem & Tonic Body Lotion

Energise your skincare routine with gemstone-infused, science-backed formulas. Best for hydrating, reviving and protecting skin and haircare.

Why it worked

The creator leverages social proof by highlighting positive viewer feedback and personal testimonials about her product. She also offers a clear incentive (10% off) for signing up to her newsletter, driving engagement and potential sales.

Summary

The creator thanks viewers for their tips on her Gem & Tonic body lotion, highlighting its benefits for post-sun and post-workout hydration. She encourages viewers to sign up for the newsletter for a discount on products, mentioning the brand's growing subscriber base.

Structure

1Thanking viewers for tips on body lotion
2Highlighting benefits of the lotion (hydration, magnesium for muscles)
3Sharing personal experience with the product
4Promoting newsletter signup for a discount

Original caption

Glow that goes wherever you do. ☀️🩷 Our Body Lotion is perfect for after sun exposure, post-workout or whenever your skin needs a little extra hydration. Lightweight, nourishing and leaves skin feeling silky smooth. ✨ Have you tried it yet? 👀 #GemAndTonic #GemmaAtkinson #BodyLotion #SkincareRoutine #HealthySkin

More from @gemandtonicofficial

Product placement

Gem & Tonic (brand name appears on screen and is spoken) - sells skincare products. It acts as the subject of the video. Removing it would change the video's purpose. gemandtonic.shop (website URL appears on screen and is spoken) - the website for Gem & Tonic. It acts as the subject of the video. Removing it would make the product unfindable. @gemandtonic (social media handle appears on screen) - the social media account for Gem & Tonic. It merely appears. Removing it would not change the video's content.

Call to action

Sign up to the newsletter for 10% off your first order.

On-screen text

You were all spot on! GEMANDTONIC.SHOP

Transcript

Say well a big thank you for all your tips and advice on my own ruddy moisturizer. Lots of you message from the body lotion from Gem and Tonic saying how good it was post sun exposure. I mentioned it a few weeks back and then I know it's hydrating. I use it every single day, mainly for the magnesium in it for my muscles post recovery and post gym. Lots of you said it's great post sun exposure. I took it with me to Teneriffe and I was like, my skin has never been softer from being in the sun for two full weeks. So, you give me good advice on my own product. So if it's great in the summer, imagine how good it's gonna be in the winter. I'll pop Gem and Tonic's page, the link is in the bio for all the products. Also shout out to the team who've been shipping the stuff while I've been away. Forgot to tell you that last message, if you sign up to the newsletter, you'll get 10% off your first order just for signing up to the newsletter. Um, there's over, I think there's like 82,000 people now. Madness. Um, yeah, 82,000 of signed up to the letter more than that. Um, if you do, you'll get 10% off. I'll pop a link and you can shop all the products there. And we've got more products coming very soon.