If you're new to Gem & Tonic

@gemandtonicofficial

16.2K followers · usually 3.8K views a post

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17.8K

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457

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Promoted product

Gem & Tonicgemandtonic.shop

Energise your skincare routine with gemstone-infused, science-backed formulas. Best for hydrating, reviving and protecting skin and haircare.

6 videos

Why it worked

The video effectively combines a clear explanation of the brand's unique selling propositions (gemstone-infused, vegan, cruelty-free skincare) with a compelling offer (10% off for newsletter sign-ups). The creator's enthusiastic and relatable delivery, coupled with the mention of a large community, builds trust and encourages engagement.

Summary

The creator introduces Gem & Tonic, a skincare brand that offers high-quality, affordable, vegan, and cruelty-free products infused with gemstones. They emphasize a "pro-aging" philosophy and encourage viewers to sign up for their newsletter to receive a 10% discount on their first order.

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Transcript, structure and on-screen text

5 beats, a 158-word transcript and 24 lines of on-screen text — the parts you need to write your own version.

Original caption

New here? Welcome to Gem & Tonic. 💜 Skincare powered by gemstones, made for busy, active lives. Always vegan, cruelty-free, and designed to fit effortlessly into your everyday routine. Sign up to our newsletter and enjoy 10% off your first order. ✨ Link in our bio for more! #GemAndTonic #VeganSkincare #CrueltyFreeBeauty #GemmaAtkinson #SkincareRoutine