Why it worked
The video leverages a popular seasonal flavor (Tiramisu) and a well-known coffee chain (Dunkin') to create an appealing visual. The clear on-screen text listing the ingredients makes it easy for viewers to understand and potentially replicate the drink.
Summary
The video showcases a Tiramisu Iced Coffee from Dunkin', detailing the ingredients used to make it. The creator holds up the drink in front of a display of donuts.
Structure
- 1Introduction to grabbing coffee
- 2Showcasing the Tiramisu Iced Coffee
- 3Listing the ingredients
- 4Holding the drink in front of donuts
Product placement
Dunkin': ACTS - the brand of the cup and the coffee shop where the drink is purchased. Removing it would change the context of the drink being from Dunkin'.
On-screen text