Why it worked
The video leverages a popular trend of creating custom "secret menu" drinks at well-known chains. The clear on-screen text listing the ingredients makes it easy for viewers to replicate the drink, driving engagement and shares.
Summary
The video showcases the ingredients and assembly of a "Cannoli Cold Brew" drink from Dunkin'. It lists the specific pumps, shots, foam, and powder used to create the custom beverage.
Structure
- 1Showcases the Dunkin' cup with the drink
- 2Lists the ingredients for the "Cannoli Cold Brew"
- 3Shows the assembled drink with foam and powder
Product placement
Dunkin' ACTS - it is the coffee shop where the drink is made and the cup is branded. Removing it would change the context of the video. Dunkin' is a coffee chain that sells coffee and donuts.
On-screen text
The Cannoli Cold Brew
2- Tiramisu Pumps
3- Vanilla Shots
2- Toasted Almond Shots
Marshmallow Cold Foam
Hot Chocolate Powder