Why it worked
The video leverages the popularity of seasonal fall flavors and custom drink orders, a common trend on platforms like TikTok. The clear on-screen recipe makes it easy for viewers to replicate the drink at Dunkin'.
Summary
The video showcases a custom "Pumpkin Snickerdoodle Cold Brew" from Dunkin'. It details the ingredients for the drink, including pumpkin pumps, caramel syrup, unsweet vanilla syrup, and marshmallow cold foam with cinnamon.