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33.7Talking HeadDirect Question hookLifestyle
Hook
Pumpkin Pie Iced Coffee?
@tik_with_nick
2.7K followers · usually 788 views a post
Views
26.3K
Likes
682
Comments
13
Shares
333
Promoted product
Pumpkin Pie Iced Coffee
Why it worked
The video taps into the popular "secret menu" or custom drink trend, offering a specific, appealing recipe for a well-known brand. The creator's playful questioning of the taste adds an element of intrigue and relatability.
Summary
The video showcases a custom Dunkin' iced coffee creation, described as a "Pumpkin Pie Iced Coffee." The on-screen text lists the ingredients: pumpkin swirl pumps, peanut butter pumps, creams, and marshmallow cold foam. The creator questions why it tastes like a decent pumpkin pie.
Structure
- 1Showcase custom Dunkin' drink
- 2List ingredients
- 3Question the taste resemblance to pumpkin pie
Product placement
Dunkin' (appears as a logo on the cup and a sign in the background; it is a coffee shop chain that sells drinks; removing it would not change what happens in the video)
On-screen text
Pumpkin Pie Iced Coffee?
2- Pumpkin Swirl Pumps
1- Peanut Butter Pumps
3- Creams
Marshmallow Cold Foam
Original caption
OK, @Dunkin' but why does this actually taste like a decent pumpkin pie? ##fyp##foryoupage##coffee##pumpkinseason##trending @@curve_yourenthusiasm@@Rob Pepp
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