@oddsontechnology — 9x breakout

Loading video…

ODDSON TECHNOLOGY @OddsonTechnology The moment Apple ended the era of keypad phones forever.

@oddsontechnology

6.4K followers · usually 4.7K views a post

Views

41.2K

Likes

1.8K

Comments

108

View velocity

+14.2K views over 38.5d · ~369/day · 13 observations

Why it worked

The video leverages a historical moment and a universally recognized product (the iPhone) to explain a significant technological shift. The use of Steve Jobs' iconic presentation style and clear visuals makes the explanation engaging and easy to understand.

Summary

The video explains how Apple's introduction of the iPhone in 2007 revolutionized the mobile industry by replacing physical keypads with a multi-touch screen. It highlights the problem with existing keypad phones, which had fixed buttons, and presents the iPhone's large screen as the solution.

Structure

1Introduction of the problem: keypad phones
2Showing examples of old keypad phones
3Explaining the issue with fixed buttons
4Introducing the iPhone as the solution
5Demonstrating the iPhone's large screen

Product placement

OddsonTechnology (channel/account name) - appears as a watermark/logo in the top left corner. Removing it would not change what happens in the video. It acts as attribution for the content. Apple (brand) - mentioned as the company that introduced the iPhone and ended the era of keypad phones. The iPhone (product) - introduced as the device that replaced keypad phones. Motorola (brand) - mentioned as a dominant mobile industry player before the iPhone. BlackBerry (brand) - mentioned as a dominant mobile industry player before the iPhone. Nokia (brand) - mentioned as a dominant mobile industry player before the iPhone. Palm (brand) - mentioned as a dominant mobile industry player before the iPhone.

Call to action

Original caption

Follow us @oddsontechnology for more tech archives and tech videos. The moment Apple made keypad phones obsolete. On January 9, 2007, Steve Jobs stepped onto the Macworld stage and introduced the first iPhone. At a time when BlackBerry, Nokia, Motorola, and Palm dominated the mobile industry with physical keyboards and keypads, Apple bet everything on a single multi-touch display. No stylus. No physical keyboard. Just your fingers. Many critics dismissed the idea, but the iPhone quickly reshaped the smartphone industry. Within a few years, touchscreen devices became the standard, app stores transformed how software was distributed, and the era of keypad phones rapidly faded. It wasn’t just a new phone—it marked the beginning of the modern smartphone era and changed consumer technology forever. [ keywords: Steve Jobs, Apple, iPhone, iPhone 2G, Macworld 2007, Apple Keynote, Multi-Touch, Touchscreen, Smartphone, BlackBerry, Nokia, Motorola, Palm, iOS, App Store, Mobile Technology, Consumer Tech, Silicon Valley, Tech History, Mobile Revolution ] #SteveJobs #Apple #iPhone #Macworld #Technology