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29.4Talking HeadProblem Callout hookLifestyle
Hook
Me af because I hate those inner lashes
@mattrandon
1.3M followers · usually 11.2K views a post
Views
302.5K
Likes
1.2K
Comments
11
Shares
42
Why it worked
The video likely worked due to its shocking and unconventional nature, tapping into a common beauty frustration with a risky and attention-grabbing solution.
Summary
The creator is applying wax to their eyelid, expressing frustration with their inner lashes. They acknowledge the dangerous nature of the procedure.
Structure
- 1Introduction of the problem: inner lashes
- 2Application of wax to the eyelid
- 3Acknowledgement of the danger
On-screen text
Me af because I hate those inner lashes
Transcript
Sorry guys, I have to wax my eye off. This must be so dangerous.
Original caption
CRAZY BEAUTY HACK!😱 #beautyhack #beautytip #beautytutorial #beautyroutine #beautyhacks
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