Stitch incoming...

@mattrandon

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SoundTikTok sound · original sound - mattrandon

Promoted product

Kérastase Chronologiste shampoo

Why it worked

The video taps into the relatable experience of using a partner's expensive product and the desire for luxurious hair. It then offers a practical solution by providing a more affordable alternative, making it highly shareable and engaging.

Summary

The creator demonstrates the benefits of using an expensive Kérastase shampoo, highlighting its ability to strengthen, add volume, shine, and hydration to hair. They then suggest a more affordable L'Oréal Elvive shampoo as a dupe.

Structure

1Creator uses expensive shampoo
2Creator shows off shiny hair
3Creator reveals Kérastase shampoo
4Creator explains benefits and ingredients
5Creator suggests L'Oréal Elvive as a dupe

Original caption

VIRAL SHAMPOO HACK!😱 #shampoo #shampooandconditioner #hairtutorials #hairhack #hairgrowth

More from @mattrandon

Product placement

Kérastase Chronologiste shampoo (acts: used to wash hair, shown to make it shiny and voluminous, contains hyaluronic acid and abyssinic for strengthening and hydration, removing it would change the video's demonstration of hair care; appears: bottle shown in bathroom shelf, bottle shown being poured, bottle shown being used in shower, bottle shown with price tag $48, bottle shown in a comparison with L'Oréal Elvive shampoo, bottle shown in a comparison with L'Oréal Elvive shampoo price tag $10) L'Oréal Elvive Total Repair 5 shampoo (appears: bottle shown in a comparison with Kérastase Chronologiste shampoo, bottle shown with price tag $10, bottle shown being compared to Kérastase Chronologiste shampoo)

Call to action

Follow for more!

On-screen text

Stitch incoming... I just used my girl's expensive shampoo. Got you AND THE REASON night haircare routine IT WORKS SO WELL night haircare routine ENTIRE LINE IS night haircare routine MADE TO STRENGTHEN night haircare routine AND ADD VOLUME night haircare routine AS WELL AS night haircare routine SHINE AND HYDRATION. night haircare routine ARE HYALURONIC ACID night haircare routine AND ABYSSINE, night haircare routine WHICH PROTECTS YOUR night haircare routine HAIR FROM EXTERNAL DAMAGE. night haircare routine Follow for more!

Transcript

I just used my girl's expensive shampoo. She will literally kill you. But wow, look at the glossiness and the shine of his hair. You need to tell us the name of the shampoo right now. Drop the name of the shampoo right now. Okay guys, it's this one. It's from Kérastase and it's called the Chronologiste shampoo. And the reason it works so well is because this entire line is made to strengthen and add volume to your hair as well as shine and hydration. The main ingredients are hyaluronic acid and abyssinine, which protects your hair from external damage. But since it's quite expensive, if you want to dupe this one from L'Oréal, basically does the same thing for a fraction of the price. Follow for more!