VIRAL CURLING BRUSH HACK!😱

@mattrandon

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Views

622.1K

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6.9K

Comments

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SoundTikTok sound · original sound - mattrandon

Promoted product

Revlon One-Step Volumizer Plus 2.0

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Why it worked

The video utilizes a high-energy, skeptical reaction format to a popular 'hack,' which creates immediate conflict and engagement by challenging the viewer's perception of a viral trend.

Summary

A creator reacts to a viral video of someone using a Revlon hot air brush to style their hair, questioning the effectiveness of the tool. The narrator expresses skepticism about whether the brush actually curls hair or if the result is just from twisting the hair manually.

Structure

1Creator introduces the viral video hook
2Narrator questions the utility of the styling tool
3Narrator mocks the lack of visible results
4Narrator asks audience for their experience with the product

Original caption

VIRAL CURLING BRUSH HACK!😱 Credit: @Maysa 💕🧁 #curlyhairtutorial #curlygirl #curlyhairstyles #wavyhair #wavy

More from @mattrandon

Product placement

The video features a Revlon One-Step Volumizer Plus 2.0. (a) It ACTS: the creator demonstrates using it to curl her hair, and the narrator critiques its function as a styling tool. Removing it would change the entire premise of the video.

Call to action

FOLLOW FOR MORE!💕

On-screen text

VIRAL CURLING BRUSH HACK!😱 FOLLOW FOR MORE!💕

Transcript

Um, girl, what are you even doing with that thing? Is it just a big brush, a big chunky brush that you're using to twist your hair? That's doing absolutely nothing. Is it even on? Why is it connected to electricity? Is it meant to be hot? It's it's not doing anything, girl. I swear you can just twist your hair and it's going to be the same as before. Does it work, guys? Does anyone of you have this?