Apple just leaked their entire September lineup and canceled the iPhone everyone was waiting for 👀

@louislevanti

2.4M followers · usually 63.6K views a post

Views

703.2K

Likes

28.5K

Comments

780

3.3K

SoundTikTok sound · Presentation

Why it worked

The video leverages the high public interest in Apple's product releases and the anticipation surrounding potential new technologies like foldable iPhones. By presenting leaked information and speculating on future products, it taps into the audience's curiosity and desire for exclusive insights, making it shareable and engaging.

Summary

This video discusses leaked information about Apple's upcoming product releases, including a foldable iPhone, updated iPhone Pro models, and other devices like Apple Watches, AirPods, and HomePods. It also mentions a leadership change with John Ternus taking over as CEO for the first time.

Structure

1Introduction of leaked Apple product lineup for September
2Details on the foldable iPhone's design, features, and high price
3Information on upgrades for iPhone 18 Pro and Pro Max models
4Announcement of new Apple Watch, AirPods, Apple TV, and HomePod
5Mention of John Ternus becoming CEO and leading the first keynote
6Conclusion about the significance of the upcoming Apple event

Product placement

Apple: ACTS - its products are discussed and shown in a roadmap for 2026, and its future product lineup is detailed. Removing Apple would change the video's topic entirely. iPhone 18: ACTS - its cancellation and delayed release are the central topic of the video. Removing it would change the video's topic entirely. Foldable iPhone: ACTS - its design, features, and price are discussed and shown. Removing it would change the video's topic entirely. iPhone 18 Pro: ACTS - its potential upgrades are mentioned. Removing it would change the video's topic entirely. iPhone 18 Pro Max: ACTS - its potential upgrades are mentioned. Removing it would change the video's topic entirely. Apple Watch Series 12: ACTS - it is mentioned as a product to be released. Removing it would change the video's topic entirely. Apple Watch Ultra 4: ACTS - it is mentioned as a product to be released. Removing it would change the video's topic entirely. AirPods Pro 3: ACTS - it is mentioned as a product to be released with an upgraded chip. Removing it would change the video's topic entirely. Apple TV Box: ACTS - it is mentioned as a product to be released. Removing it would change the video's topic entirely. HomePod Mini: ACTS - it is mentioned as a product to be released. Removing it would change the video's topic entirely. Apple Smart Home Hub: ACTS - it is mentioned as a new product to be previewed. Removing it would change the video's topic entirely. Bloomberg: APPEARS - it is mentioned as the source of the leaked information. Removing it would not change what happens in the video, but would remove the source of the information. Mark Gurman: APPEARS - he is mentioned as the source of the leaked information. Removing him would not change what happens in the video, but would remove the source of the information. Tim Cook: APPEARS - he is mentioned as stepping down as CEO. Removing him would not change what happens in the video, but would remove the mention of his departure. John Ternus: ACTS - he is mentioned as the new CEO who will be presenting at the keynote. Removing him would change the video's topic slightly by removing the mention of the new CEO.

Original caption

More from @louislevanti

On-screen text

2026 THE IPHONE 18 IS CANCELED APPLE'S OFFICIAL PRODUCT LINEUP FOR SEPTEMBER WAS JUST LEAKED AND IF YOU WERE WAITING FOR THE REGULAR IPHONE 18 I HAVE SOME BAD NEWS FOR YOU HERE ARE ALL OF THE APPLE PRODUCTS HIGHLY LIKELY TO BE COMING NEXT MONTH BLOOMBERG'S VERY OWN MARK GURMAN BASICALLY APPLE'S LEAST FAVORITE LEAKER BECAUSE HE'S NEVER JUST LAID OUT THE ENTIRE SEPTEMBER EVENT LINEUP FOR THE FIRST TIME EVER APPLE IS SPLITTING INTO TWO SEPARATE EVENTS THE FIRST ONE BEING ON SEPTEMBER 9TH WHERE THEY'RE ONLY RELEASING THE EXPENSIVE STUFF AND THEN THE PHONE THAT MOST PEOPLE WERE GOING TO BUY THE REGULAR IPHONE 18 GOT PUSHED ALL THE WAY TO SPRING 2027 FOR SEPTEMBER WE WILL BE SEEING WHAT MARK GURMAN IS CALLING THE MOST SIGNIFICANT OVERHAUL IN IPHONE'S HISTORY THE FOLDABLE IPHONE APPLE'S FIRST EVER FOLDABLE IPHONE WON'T FOLD LIKE A SAMSUNG INSTEAD IT IS FOLDING IN A BOOK STYLE AND UNFOLDING INTO AN IPAD WITH A 4:3 SCREEN RATIO AND IPAD STYLE SOFTWARE WHEN RUNNING IT WILL ALSO HAVE A TITANIUM FRAME A CREASE THAT APPLE REPORTEDLY SPENT YEARS TRYING TO MAKE DISAPPEAR WHICH SOUNDS IMPOSSIBLE WELL BUCKLE THE F UP BECAUSE IT COSTS MORE THAN SOME PEOPLE'S RENT WITH IT BEING RUMORED TO COST BETWEEN 2000 AND 2500 DOLLARS YEAH I'M GOING TO PASS ON THIS ONE AS FOR THE IPHONE 18 PRO AND PRO MAX THEY'LL BE GETTING SOME UPGRADES TO WHICH I'VE DISCUSSED ON MY PAGE BEFORE QUICK REFRESHER IF YOU'RE NEW HERE THEY'LL BE GETTING A SMALLER DYNAMIC ISLAND A VARIABLE APERTURE MAIN CAMERA THAT LETS YOU CONTROL LIKE A REAL CAMERA WHICH IS A FIRST FOR IPHONE A NEW CHIP A NEW MODEM AND THE COLOR LEAK THAT EVERYONE'S TALKING ABOUT A DARK CHERRY IPHONE WHICH I WANT BUT YES OF COURSE THE PRICES ARE ALSO GOING UP WITH THESE PHONES WITH BLOOMBERG REPORTING THAT THEY'LL LIKELY BE 100 TO 300 DOLLARS MORE DUE TO THE MEMORY CHIP SHORTAGE THAT'S BEEN HAPPENING ALL YEAR A NON IPHONE OR NON PRODUCT GETTING IN SEPTEMBER WILL BE THE FIRST PRODUCT KEYNOTE FROM APPLE'S NEXT CEO JOHN TERNUS TIM COOK HAS FINALLY STEPPED DOWN AFTER HOLDING HIS FINAL EARNINGS CALL IN JULY AS CEO WITH JOHN SET TO INTRODUCE HIMSELF ON SEPTEMBER 9TH AND UNVEIL THE BIGGEST SHIFT IN APPLE'S PRODUCT LINES IN OVER A DECADE AS FOR THE REST OF THE EVENT WE ARE RUMORED EIGHT PRODUCTS TOTAL INCLUDING A REFRESHED APPLE WATCH SERIES 12 WATCH ULTRA 4 A NEW AIRPODS PRO 3 WITH AN UPGRADED CHIP A NEW APPLE TV BOX AND AN UPDATED HOMEPOD MINI AND A FIRST PREVIEW OF APPLE'S SMART HOME HUB WHICH HAS NEVER EXISTED UNTIL NOW AS ALWAYS NOTHING IS OFFICIALLY CONFIRMED UNTIL JOHN TERNUS GETS ON THAT STAGE AND SPEAKS IN SEPTEMBER BUT IF THIS REPORTING HOLDS UP THIS WILL BE THE MOST IMPORTANT APPLE EVENT SINCE THE VERY FIRST IPHONE MAKE SURE TO FOLLOW ME FOR THE LATEST IN POP CULTURE

Transcript

Apple just leaked their entire September lineup and canceled the iPhone everyone was waiting for 👀 plus a foldable iPhone, new CEO's first keynote, and a $2,500 price tag - here's everything we know! #apple #iphone #technews #techtok #appleiphone Apple's official product lineup for September was just leaked and if you were waiting for the regular iPhone 18 I have some bad news for you. Here are all of the Apple products highly likely to be coming next month. Bloomberg's very own Mark Gurman, basically Apple's least favorite leaker because he's never just laid out the entire September event lineup. For the first time ever, Apple is splitting into two separate events. The first one being on September 9th where they're only releasing the expensive stuff and then the phone that most people were going to buy, the regular iPhone 18, got pushed all the way to Spring 2027. For September, we will be seeing what Mark Gurman is calling the most significant overhaul in iPhone's history: the foldable iPhone. Apple's first ever foldable iPhone won't fold like a Samsung. Instead, it is folding in a book style and unfolding into an iPad with a 4:3 screen ratio and iPad style software when running. It will also have a titanium frame, a crease that Apple reportedly spent years trying to make disappear, which sounds impossible. Well, buckle the f up because it costs more than some people's rent, with it being rumored to cost between 2000 and 2500 dollars. Yeah, I'm going to pass on this one. As for the iPhone 18 Pro and Pro Max, they'll be getting some upgrades to which I've discussed on my page before. Quick refresher if you're new here, they'll be getting a smaller Dynamic Island, a variable aperture main camera that lets you control like a real camera, which is a first for iPhone, a new chip, a new modem, and the color leak that everyone's talking about: a dark cherry iPhone, which I want. But yes, of course, the prices are also going up with these phones, with Bloomberg reporting that they'll likely be 100 to 300 dollars more due to the memory chip shortage that's been happening all year. A non-iPhone or non-product getting in September will be the first product keynote from Apple's next CEO, John Ternus. Tim Cook has finally stepped down after holding his final earnings call in July as CEO, with John set to introduce himself on September 9th and unveil the biggest shift in Apple's product lines in over a decade. As for the rest of the event, we are rumored eight products total, including a refreshed Apple Watch Series 12, Watch Ultra 4, a new AirPods Pro 3 with an upgraded chip, a new Apple TV box, and an updated HomePod Mini, and a first preview of Apple's Smart Home Hub, which has never existed until now. As always, nothing is officially confirmed until John Ternus gets on that stage and speaks in September. But if this reporting holds up, this will be the most important Apple event since the very first iPhone. Make sure to follow me for the latest in pop culture.