PODIUM'S CAPONE VIDEO WAS NEGLIGENT AND HURTS BLACK AUTHORS

@taliacadet

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SoundTikTok sound · original sound - taliacadet

Why it worked

The video effectively taps into a relevant cultural conversation about representation and the impact of marketing on authors, particularly within the Black indie romance community. The creator's passionate and direct delivery, combined with the relatable frustration of misrepresentation, likely resonated with viewers who share similar concerns.

Summary

The creator criticizes Podium Entertainment's ad for the book "Capone," arguing that the ad misrepresents the book's genre and content. This misrepresentation, the creator explains, can lead to negative reviews and harm the book's sales and the author's career, perpetuating a cycle that limits opportunities for Black indie authors.

Structure

1Criticism of Podium Entertainment's "Capone" ad
2Explanation of the ad's misrepresentation
3Consequences for the author and book sales
4The broader impact on Black indie authors
5Call to stop giving opportunities to Black indie authors due to such misrepresentations

Product placement

Podium Entertainment (ACTS - its video ad is being discussed and criticized; removing it would change the video's topic) Capone (ACTS - the book is being discussed and criticized; removing it would change the video's topic)

On-screen text

PODIUM'S CAPONE VIDEO WAS NEGLIGENT AND HURTS BLACK AUTHORS Video length: 2:40

Original caption

Replying to @AYSIA 🤍 EXACTLY! This Podium Entertainment video is that serious. Duping and deceiving readers into books they wouldn’t otherwise read or be curious about ultimately hurts the author and authors who are already shut out of the publishing industry. A reader looking for mafia, enemies-to-lovers and/or arranged marriage romance will pick up Capone and be disappointed because, although it’s a great book, it’s not what the reader was seeking or expecting. This can affect reviews, which ultimately affects sentiment and sales and can continue a cycle where traditional publishers feel justified in not buying certain books. @Podium Entertainment should’ve never approved the campaign or worked with a creator who would never read the book…even if you paid her to do so. #BookTok #blackbooktok #blackromancebooks #urbanromance #jahquelj

More from @taliacadet

More breakout videos from this creator.

THIS. EXACTLY THIS. AND THIS IS EXACTLY THIS IS WHY Y'ALL NOT GONNA GASLIGHT ME INTO THIS NOT BEING THAT SERIOUS. IT IS THAT SERIOUS. AND I WISH I TOUCHED ON THIS IN THE ORIGINAL VIDEO. IT WAS IN MY MIND, BUT IT ULTIMATELY, YOU KNOW WHEN YOU'RE TRYING TO RECORD SOMETHING IN REAL TIME. ANYWAYS, WHAT PODIUM ENTERTAINMENT, WHAT PODIUM ENTERTAINMENT'S CAPONE VIDEO AD, INSTAGRAM REEL IS HARMFUL. HAS THE POTENTIAL TO HAVE A NEGATIVE IMPACT. CAPONE THE DELGADO SERIES ALREADY HAS A BLACK INDIE ROMANCE SPACE. WE'VE ALL READ IT. THAT GIRL WE'VE ALL READ IT. AND WE ARE ECSTATIC THAT THIS BOOK HAS BEEN A TRADITIONAL DEAL, A TRADITIONAL DEAL, ANY LIBRARY AND AT ANY BARNES AND NOBLE AND AT ANY BOOKSTORE. NOW THE TRADITIONAL DEAL HAS EXPANDED ITS DISTRIBUTION. IT'S GOING TO REACH READERS WHO WOULD HAVE NEVER OTHERWISE BEEN IN CONTACT WITH IT OR BEEN IN PROXIMITY TO IT, RIGHT? SO PEOPLE WHO ARE WATCHING THIS AD, THAT IS MISCHARACTERIZING THE BOOK. THAT IS GROSSLY MISCHARACTERIZING THE BOOK. WILL THINK THAT ONE THING, THEY PICK IT UP, IT'S ANOTHER THING. AND IF THEY WERE REALLY GUNHO TO READ A MAFIA ROMANCE, UH, ENEMIES-TO-LOVERS, AN ARRANGED MARRIAGE, WHICH THIS BOOK IS NONE OF THOSE THINGS, THEY'RE GONNA FEEL DECEIVED. THEY'RE GONNA FEEL DECEIVED. AND THAT WILL AFFECT THEIR REVIEW OF THE BOOK, WHETHER IT'S WRITTEN ON GOODREADS, WRITTEN ON AMAZON. WHETHER THEY'RE A BOOKSTAGRAMMER, BOOKTHREADER, A BOOKTUBER, THEY'RE GONNA COME ON HERE AND BE LIKE, THIS BOOK IS A TWO STAR, DA DA DA, BECAUSE OF X, Y, Z, BECAUSE THIS BOOK PORTRAYED, BASED ON THIS AD SANCTIONED BY THE PUBLISHER. AND WHEN HER RATINGS GO DOWN FOR THIS BOOK, BOOK IS NOT SELLING, BECAUSE IT ONLY TAKES ONE MAINSTREAM BOOKTALKER TO POST A NEGATIVE REVIEW ABOUT THIS BOOK THAT THEY HAVE NEVER OTHERWISE READ BEEN FOR THE TRADITIONAL RELEASE. THAT HURTS THE AUTHOR. PUBLISHERS AND THE PUBLISHING INDUSTRY CAN BE LIKE, OH, WE TOOK A CHANCE ON THIS POPULAR INDIE SERIES. IT DID NOT DO WELL TRADITIONALLY. THIS MEANS WE SHOULD STOP GIVING THIS OPPORTUNITY TO BLACK INDIE AUTHORS. THIS MEANS WE SHOULD STOP GIVING AS MANY OPPORTUNITIES TO BLACK AUTHORS IN THEIR STORIES. PERIOD. LIKE I SAID, IT'S A CYCLE. PODIUM ENTERTAINMENT WAS NEGLIGENT ALMOST IN ALLOWING THAT VIDEO TO BE POSTED AND APPROVING AND HIRING SOMEONE WHO WOULD NEVER BOOK EVEN IF YOU PAID HER TO DO IT.