"SHUT UP AND READ"

@taliacadet

283.1K followers · usually 11.7K views a post

Views

38.6K

Likes

7.5K

Comments

582

Shares

190

SoundTikTok sound · original sound - taliacadet

Promoted product

Brick

Brick helps you focus and live intentionally. One tap locks your phone so you can reclaim time for what matters most. Works with iPhone & Android.

4 videos4 creators

Why it worked

The video likely resonated with viewers because it addresses a common frustration with phone addiction and doomscrolling, offering a tangible (albeit perhaps extreme) solution. The creator's direct and somewhat confrontational tone in response to the comment, combined with the novelty of the "Brick" product, likely contributed to its shareability and engagement.

Summary

The creator responds to a comment about "shut up and read" by discussing how she has doubled down on her initial statement about opening a dialogue on reader bias. She then introduces a product called "Brick" which is designed to "brick" your phone when tapped, thus preventing doomscrolling and increasing productivity.

Structure

1Introduction and response to comment
2Discussion of reader bias and "shut up and read"
3Introduction of the "Brick" product

Original caption

Replying to @Talia | DC, Books & Black Biz I’m over it. I’m going to Shut up and read (with the help of my new Brick), since that seems to be a growing sentiment in online (Black) book spaces. #blackbooktok

More from @taliacadet

Product placement

Brick: This is a device designed to keep you off your phone. You tap it, and your phone bricks up. It's a product that is being sold. It acts by disabling your phone when tapped. Removing it would change the video's purpose. It appears to be a physical product. The brand name "Brick" is visible on the device. It is being demonstrated as a functional product. The creator is promoting it. The creator states "I'm going to Shut up and read (with the help of my new Brick)". This is a clear product placement. The creator also says "So you know this up. Brick, imma shut and. And. And, and I'm not nothing no more." This confirms it is a product being sold. The creator says "I got a brick." This is a clear indication of product placement.

On-screen text

"SHUT UP AND READ" SO, I WILL A VIDEO ABOUT A.J. SHE HAS SINCE DOUBLED DOWN MULTIPLE TIMES ON HER INITIAL STATEMENT. SHE CLAIMS THAT SHE WAS "OPENING UP" A DIALOGUE ABOUT READER BIAS. OKAY, GIRL. WHEN YOUR BOOK NOVEMBER, YOUR YA NOVEL ABOUT HIGH SCHOOLERS HAVING THREE CHILI PEPPER 🌶️🌶️🌶️-LEVEL ACCORDING TO YOU, AT AN ALL-WHITE THAT WAS BUILT WHERE A FORMER PLANTATION ONCE EXISTED... DON'T TALK TO READS IT, OKAY?! DON'T TALK TO BIAS KICKS IN. YOU WANTED TO DIALOGUE ABOUT BIAS. YOU- YOU FINNA KNOW BIAS IN OKAY? BUT, YEAH. TO SHUT UP AND READ. APPARENTLY, BETWEEN LAST WEEK AND TODAY, HAVE TOO BIG OF A PLATFORM AND TOO MUCH INFLUENCE TO PUBLICLY DISSENT, DISAGREE, CALL OUT. Y'ALL SAY BECAUSE I FOLLOWERS, BECAUSE I'M SO INFLUENTIAL, I CAN'T SAY 💩 ABOUT 💩. BECAUSE WHEN I TALK ABOUT SOMETHING I'M PASSIONATE ABOUT AND DISAGREE WITH, IT PUTS TARGETS ON THEIR BACKS. PEOPLE WHO ARE BEING ANTI-BLACK, TARGET ON THEIR BACK. OKAY. OKAY. WHAT? I'M GONNA FOR REAL. AND GONNA HELP ME? THIS. THIS. YES. YES. SO THIS IS A BRICK. THIS IS DESIGNED, UH, OFF- OOH! THIS IS DESIGNED OFF YOUR PHONE. YOU TAP IT, AND YOUR PHONE BRICKS UP. THE PHONE, YOU NOT DOOM SCROLLING. OKAY? YOU'RE NOT LOSING PRODUCTIVITY EVERY TIME YOU TAP. SO YOU KNOW THIS UP. BRICK, IMMA SHUT AND. AND. AND, AND I'M NOT NOTHING NO MORE. A.J. GOT A BRICK. I WILL SEE Y'ALL TOMORROW.

Transcript

SO, I WILL A VIDEO ABOUT A.J. SHE HAS SINCE DOUBLED DOWN MULTIPLE TIMES ON HER INITIAL STATEMENT. SHE CLAIMS THAT SHE WAS "OPENING UP" A DIALOGUE ABOUT READER BIAS. OKAY, GIRL. WHEN YOUR BOOK NOVEMBER, YOUR YA NOVEL ABOUT HIGH SCHOOLERS HAVING THREE CHILI PEPPER 🌶️🌶️🌶️-LEVEL ACCORDING TO YOU, AT AN ALL-WHITE THAT WAS BUILT WHERE A FORMER PLANTATION ONCE EXISTED... DON'T TALK TO READS IT, OKAY?! DON'T TALK TO BIAS KICKS IN. YOU WANTED TO DIALOGUE ABOUT BIAS. YOU- YOU FINNA KNOW BIAS IN OKAY? BUT, YEAH. TO SHUT UP AND READ. APPARENTLY, BETWEEN LAST WEEK AND TODAY, HAVE TOO BIG OF A PLATFORM AND TOO MUCH INFLUENCE TO PUBLICLY DISSENT, DISAGREE, CALL OUT. Y'ALL SAY BECAUSE I FOLLOWERS, BECAUSE I'M SO INFLUENTIAL, I CAN'T SAY 💩 ABOUT 💩. BECAUSE WHEN I TALK ABOUT SOMETHING I'M PASSIONATE ABOUT AND DISAGREE WITH, IT PUTS TARGETS ON THEIR BACKS. PEOPLE WHO ARE BEING ANTI-BLACK, TARGET ON THEIR BACK. OKAY. OKAY. WHAT? I'M GONNA FOR REAL. AND GONNA HELP ME? THIS. THIS. YES. YES. SO THIS IS A BRICK. THIS IS DESIGNED, UH, OFF- OOH! THIS IS DESIGNED OFF YOUR PHONE. YOU TAP IT, AND YOUR PHONE BRICKS UP. THE PHONE, YOU NOT DOOM SCROLLING. OKAY? YOU'RE NOT LOSING PRODUCTIVITY EVERY TIME YOU TAP. SO YOU KNOW THIS UP. BRICK, IMMA SHUT AND. AND. AND, AND I'M NOT NOTHING NO MORE. SO YOU KNOW THIS UP. BRICK, IMMA SHUT AND. AND. AND, AND I'M NOT NOTHING NO MORE. A.J. GOT A BRICK. I WILL SEE Y'ALL TOMORROW.