@thea.trains — 78x breakout

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Meal prep Monday, grocery haul

@thea.trains

18.9K followers · usually 7.5K views a post

Views

577.4K

Likes

100.3K

Comments

285

2.7K

Why it worked

The video leverages the popular 'grocery haul' format, which provides high utility and relatability, combined with the creator's fitness-focused persona that keeps the audience engaged.

Summary

The creator performs a grocery haul, showcasing various food items she purchased for the week. She briefly explains the nutritional benefits of some items while organizing them on her counter.

Structure

1Introduction to grocery haul
2Showcasing produce and nutritional benefits
3Showcasing pantry items and proteins
4Concluding remarks on the haul

Product placement

Sprouts Farmers Market (appears as a bag logo, does not act); Manuka Honey (acts as a featured grocery item); Lily's (acts as a featured grocery item); Purely Elizabeth (acts as a featured grocery item); Safe Catch (acts as a featured grocery item); Nancy's (acts as a featured grocery item); Chobani (acts as a featured grocery item). None of these products are the subject of the video; the video is a grocery haul showcasing various food items. Removing the brand names would not change the video's content as it is a generic grocery haul.

On-screen text

Meal prep Monday, grocery haul Happy Crumbl Monday 3 lbs of sweet potatoes If you want to lock in a tan, you need to be eating your sweet potatoes and your carrots The beta-carotene is what can help make your skin appear like a bronze tan Carrots The most expensive thing in my cart Manuka honey Bananas Blackberries Blueberries Green kiwis The green kiwis are actually the best for you and have the most nutrients It was bogo at Sprouts so I got two things of strawberries Clearly I'm antioxidant maxing over here Black pepper rice cakes Two things of ground chicken Tri-color cherry tomatoes Pre-cut butternut squash because I'm lazy Four jumbo avocados Gemstone potatoes Lightly salted, salted caramel rice cakes Duh Two things of 93/7 ground beef Lily's dark chocolate no sugar added chocolate chips Purely Elizabeth's original oatmeal On the go pack of salmon Fat thing of dates Nancy's low-fat cottage cheese Sorry good culture you ain't doing it for me Chobani zero sugar Greek yogurt This is my grocery haul for the week All of this food is going to last me my entire week Took me about 45 minutes to get in and out of there You just have to want to make the time