@kimberleyonline — 21x breakout

Loading video…

Are you ready for the September heatwave?

@kimberleyonline

509.2K followers · usually 71.9K views a post

Views

1.5M

Likes

158.9K

Comments

2.6K

53.0K

View velocity

+17.3K views over 14.0d · ~1.2K/day · 13 observations

Why it worked

The video taps into a shared concern about extreme weather events and their potential impact on daily life and infrastructure, making it relatable and shareable among a UK audience.

Summary

The video discusses the possibility of a September heatwave in the UK, citing warnings from the Met Office. It highlights recent extreme temperatures and suggests that such heatwaves may become the new normal, implying a need for infrastructure adaptation.

Structure

1Introduction to the September heatwave question
2Mention of Met Office warnings and recent heat
3Discussion of heatwaves becoming the new normal
4Implication for infrastructure and future weather patterns

Product placement

Met Office: This is a meteorological office that provides weather forecasts and warnings. It appears on screen as a logo and is mentioned in the transcript. Removing it would change the context of the video. It acts as a source of information. The Standard: This is a news publication. It appears on screen as a logo and name. Removing it would change the context of the video. It acts as a source of information.

On-screen text

Are you ready for the September heatwave? UK heatwave for September as Met Office warns of 'late season hot spells' When the next UK heatwave could come after temperatures dip Are you ready for the September heatwave? THE STANDARD NEWS > UK > HOME NEWS Met Office gives strong indication of heatwave in London in September There is a chance of late-season hot spells or heatwaves in September, the Met Office long-range forecast suggests Are you ready for the September heatwave?

Original caption

are you ready? (again) 🫩