"overnight curls funktionieren bei mir nicht"

@xodilem

39.0K followers · usually 19.0K views a post

Views

397.0K

Likes

47.7K

Comments

110

Shares

518

SoundTikTok sound · original sound - ocho_mixes

View velocity

+21.1K views over 11.5d · ~1.8K/day · 11 observations

Promoted product

Gisou hair oil

Gisou by Negin Mirsalehi is born out of a passion for honey bees and haircare. Based on a six-generation beekeeping heritage, Gisou Honey and Propolis Infused haircare is made with the finest, sustainably sourced ingredients from the Mirsalehi Bee Garden. Shop now at Gisou.com

Why it worked

The video taps into a common beauty struggle (overnight curls not working) and offers a visually appealing, seemingly simple solution with aesthetically pleasing products, making it relatable and aspirational.

Summary

The creator demonstrates a hair styling method using a curling tool, hair oil, and scrunchie, suggesting it's an alternative to overnight curls. The video showcases the tools and the resulting voluminous curls.

Structure

1Introduces the problem of overnight curls not working
2Presents alternative styling tools (curler, oil, scrunchie)
3Applies the styling method
4Shows off the final voluminous curls

Original caption

liebe es jedes mal aufs neue!! #overnightcurls #easyhairstyles #hairtransformation #hairhack #overnightblowout

More from @xodilem

Product placement

Gisou hair oil (acts: used to style hair, likely to improve curls, removing it would change the styling process). Hair curler tool (acts: used to style hair, likely to create curls, removing it would change the styling process). Scrunchie (acts: used to hold hair, likely to help with curls, removing it would change the styling process).