OF THE FIRST

@hardjewelry

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SoundTikTok sound · original sound - hardjewelry

Promoted product

Hard Jewelryhardjewelry.com

The official Hard Jewelry® website. We offer high quality solid stainless steel & solid .925 sterling jewelry. Free shipping in the USA.

22 videos

Why it worked

The video taps into the relatable narrative of overcoming financial hardship and finding success through entrepreneurship, specifically within the fashion/jewelry niche, which resonates with a young audience.

Summary

The creator shares how they started selling jewelry at a young age, initially using cheap materials. After a period of playing video games, they used their brother's camera to photograph their jewelry and successfully sold two pieces on Etsy within 30 minutes, which was a pivotal moment for them.

Structure

1Introduction to early jewelry making
2Playing video games and neglecting business
3Using a better camera to photograph jewelry

Original caption

I almost quit until this happened. 😭🙏 #hardjewelry #fyp

More from @hardjewelry

Product placement

Supreme: appears as a logo on a pendant. Removing it would not change what happens in the video. XXA: appears as part of a pendant. Removing it would not change what happens in the video. League of Legends: is a video game the creator played. Removing it would not change what happens in the video. Etsy: is an online marketplace where the creator sold jewelry. Removing it would not change what happens in the video. Hard Jewelry: is the creator's brand of jewelry. The creator is discussing selling pieces from this brand. Removing it would change what happens in the video.

On-screen text

OF THE FIRST MADE IN SOUL LIKE 18 17 AT THE TIME SOFT JEWELRY LIE THIS WAS PURE PENNIES GUYS I'M NOT GONNA LIE BUT THEN STARTED PLAYING LEAGUE I WAS DOING SHOULDN'T HAVE BEEN AND THEN THIS BROTHER'S NICE CAMERA USE IT AND AND I SOLD TWO OF THESE PIECES IN 30 THAT WAS THE THAT WAS WHAT FAMILY WAS GETTING I WAS SO MY BROTHER WAS WORKING AT METRO PCS AND HE BUT THIS WAS I WAS LIKE I CAN WIN

Transcript

Some of the first real I ever made in soul. Like 18, 17 at the time. Because this is soft jewelry. I'm not gonna lie, this was made out of pure pennies, guys. I'm not gonna lie, but then I started playing League. I was doing things I shouldn't have been. And then this, brother's nice camera. I used my brother's nice camera. And then I used it and I sold two of these pieces in 30 minutes. That was the, that was what I needed. My family was getting, I was so, my brother was working at Metro PCS and he, but this was the moment where I was like, I can win.