Did someone say Imagination?

@project.frags

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SoundTikTok sound · Warm Level and Wrench

Promoted product

Louis Vuitton Imagination

Project Frags

Why it worked

The video effectively combines a popular luxury fragrance with a niche product (designer fragrance decants) and demonstrates a satisfying DIY process, making it visually engaging and appealing to a specific audience interested in affordable luxury scents.

Summary

The creator decants a Louis Vuitton fragrance called Imagination into smaller bottles using a syringe and a pressing machine. These smaller bottles are then labeled with "Project Frags" and are available for purchase on the website projectfrags.com.

Structure

1Introduction of empty bottles
2Presentation of the fragrance and its availability
3Decanting the fragrance into smaller bottles
4Labeling the bottles
5

Original caption

Did someone say Imagination? 👀 #cologne #fragrance

More from @project.frags

Product placement

Louis Vuitton Imagination: acts - is a fragrance that is being decanted into smaller bottles. Removing it would change what happens in the video. Project Frags: acts - is a website where the decanted fragrances are available for purchase. Removing it would change what happens in the video. Project Frags (label): acts - is a label applied to the decanted fragrance bottles. Removing it would change what happens in the video.

Call to action

Let's make 50 bottles to restock on projectfrags.com

On-screen text

SOMEONE IMAGINATION OH ARE EMPTY BUT DON'T WORRY NOT NOT BUT THREE IMAGINATION JUST GUYS IF YOU HAVEN'T SMELLED IMAGINATION YET GUYS WHAT DO YOU GUYS DOING GOT THIS GOT LET'S PROJECTFRAGS.COM AVAILABLE IN 3 5 ML ALRIGHT FILL THESE UP UP GUYS OF IMAGINATION PSYCH BOTTLE NOTHING'S THAT ABOUT LABELS GET THEY'RE AVAILABLE IN 3 5 10 ALL PRESSURIZED

Transcript

Did someone say Imagination? 👀 Oh, are these empty? But don't worry, we got not one, not two, but three bottles of Imagination just for you guys. If you guys haven't smelled Imagination yet, what do you guys doing? We got Let's make 50 bottles to restock on projectfrags.com Available in 3, 5, 10 ML. Alright, let's fill these up. Guys, of Imagination. Psych, bottle. Nothing's that About labels. Get They're available in 3, 5, and 10 ML all pressurized.