STARTING A BUSINESS AT 12 YEARS OLD

@project.frags

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SoundTikTok sound · original sound - project.frags

Promoted product

Project Fragsprojectfrags.com

7 videos

Why it worked

The video leverages the compelling narrative of a young entrepreneur achieving success, combined with the satisfying visual of the perfume decanting and packaging process. The use of custom branding and a clear call to action further enhances its appeal.

Summary

A 12-year-old entrepreneur showcases the process of decanting and packaging perfumes for his business, Project Frags. He highlights the custom labels and various sizes available, encouraging viewers to support his venture by visiting his website.

Structure

1Introduction to the business and its success
2Showing the process of decanting perfume
3Applying custom labels
4Packaging the final products

Original caption

Thank you for all the love and support! Wouldn’t be possible without you ❤️ #fragrance #perfume

More from @project.frags

Product placement

Project Frags (ACTS - this is the brand of the perfume business being shown, the boxes and bottles are branded with it. Removing it would change what happens in the video.)

Call to action

Check out projectfrags.com

On-screen text

STARTING A BUSINESS AT 12 YEARS OLD

Transcript

I'm 12 years old and I started my very first business, Project Frags. And because you guys, we've got so much love on the site, just look at all these orders, bro. Oh my gosh, guys, you made my dreams come true. Thank you so much. But I got to get back to work. So let's decant a 200ml of imagination just for you guys. So good. And yes, these are available in 3, 5, and 10 MLS. That's a lot of bottles. I feel like a mad scientist when I do this. And then we put the caps on. And then we put the labels on. And of course, we have to use custom labels. Look at that. Y'all digging it? What y'all think? Packaging or what? 100ml of imagination drained. But now I have all these to ship out to you guys. And if you want to support me and my business, check out projectfrags.com.