WE'RE STARTING A BUSINESS TOGETHER!

@project.frags

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SoundTikTok sound · Stories 2

Promoted product

Project Fragsprojectfrags.com

7 videos

Why it worked

The video effectively identifies a common pain point for fragrance enthusiasts (the cost and risk of buying full-sized bottles) and presents a clear, accessible solution. The family dynamic adds a personal touch, and the clear call to action for their upcoming launch creates anticipation.

Summary

A family announces the launch of their new business, Project Frags, a fragrance subscription service offering travel-sized samples of popular niche and designer perfumes. They explain the problem of expensive full-sized bottles and how their service allows customers to try fragrances without commitment, with the official launch happening soon.

Structure

1Announce business launch
2Explain the problem with buying full-size fragrances
3Introduce Project Frags as the solution
4

Original caption

Tomorrow @12PM PST, we’ll see you there! @derekscents @FragsWithNick @Cheryl’s Diaries #fragrance #perfume #cologne

More from @project.frags

Product placement

Project Frags (Acts - it is the business being started and promoted, and the name of the fragrance subscription service. Removing it would change the video's purpose.)

Call to action

Check out projectfrags.com

On-screen text

WE'RE STARTING A BUSINESS TOGETHER! NOTICED IN NEW FRAGRANCES YOU MULTIPLE BOTTLES THAT EXPENSIVE DON'T LIKE WHETHER SMELLS WORK CHEMISTRY DOESN'T LAST LOT WASTE WE WAY EXPERIENCE FRAGRANCES WASTING OF WHY PROJECT WE BY POPULAR DESIGNER INSPIRED FRAGRANCES AVAILABLE TRAVEL BUYING BOTTLE FULLY WITHOUT YOU NOT NICHE DESIGNER FRAGRANCES YOU PAST WORKING HARD DECENT SUPPLIES CUSTOM CREATING EXTRA GUYS SATURDAY FRAGS BE IS US GUYS JOURNEY LIMITED JOIN FRAGS WHERE FRAGRANCES EVERY MONTH TOMORROW PROJECTFRAGS.COM

Transcript

I'm Derek. I'm Nick. And I'm Cheryl. We're starting a new business together, Project Frags. We've noticed a big problem. In order to try new releases and new fragrances, you have to buy multiple full-size bottles. That could get really expensive, and you don't even know if you'll like the fragrance or not, whether it smells good, if it works with your skin chemistry, or just doesn't last. And that means you're spending a lot of money to just waste the fragrances. So we wanted to come up with a way to experience and try these fragrances without wasting hundreds of dollars. That's why we created Project Frags. We take on all the risk by buying the most popular designer niche and inspired by fragrances. And we make them available in travel size instead of buying the full-size bottle so you don't have to fully commit without finding out if you like the fragrance or not. If you want niche, designer, or inspired by fragrances, we got you covered. For the past few weeks, we've been working extra hard learning how to decant, researching what supplies to buy, ordering custom supplies, creating the website, putting in all this extra work for you guys. Saturday, Project Frags will officially be live. So this is your chance to support us, supporting you guys on your fragrance journey. For a limited time, you can join the Project Frags Discovery Club where we send you fragrances every single month. Tomorrow, Project Frags will be live. We'll see you there!