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All breakouts
6 videos
9.8Talking HeadOther hookLifestyle
Hook
WE'RE SPECIAL TODAY
@project.frags
33.8K followers · usually 28.2K views a post
Views
270.9K
Likes
11.8K
Comments
149
Shares
137
Promoted product
Project Fragsprojectfrags.com
Why it worked
The video leverages the popular trend of fragrance sampling and unboxing, combined with a personalized birthday message, creating a relatable and engaging experience for viewers interested in niche perfumes.
Summary
Two individuals are preparing a "Discovery Club" box for Luisa's birthday, which includes sampling and bottling various designer and niche fragrances into smaller vials. The video showcases the process of creating custom samples from full-sized bottles for the subscription box.
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Transcript, structure and on-screen text
4 beats, a 70-word transcript and 64 lines of on-screen text — the parts you need to write your own version.
Original caption
HAPPY BIRTHDAY LUISA! Welcome to the Project Frags Discovery Club! #fragrance #cologne
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