WE'RE SPECIAL TODAY

@project.frags

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SoundTikTok sound · original sound - project.frags

Promoted product

Project Fragsprojectfrags.com

7 videos

Why it worked

The video leverages the popular trend of fragrance sampling and unboxing, combined with a personalized birthday message, creating a relatable and engaging experience for viewers interested in niche perfumes.

Summary

Two individuals are preparing a "Discovery Club" box for Luisa's birthday, which includes sampling and bottling various designer and niche fragrances into smaller vials. The video showcases the process of creating custom samples from full-sized bottles for the subscription box.

Structure

1Introduction and birthday dedication
2Sampling and bottling fragrances
3Showcasing the Discovery Club box and contents
4Final congratulations and call to action

Product placement

Original caption

HAPPY BIRTHDAY LUISA! Welcome to the Project Frags Discovery Club! #fragrance #cologne

More from @project.frags

More breakout videos from this creator.

Project Frags Discovery Club: ACTS - a subscription service that sends out curated fragrance samples. Removing it would change the video's purpose. It is the subject of the video. Project Frags: ACTS - the brand behind the Discovery Club. Removing it would change the video's purpose. It is the subject of the video. Louis Vuitton Heures D'Absence: ACTS - a fragrance being sampled and bottled. Removing it would change the video's purpose. It is a subject. Dior Paradise: ACTS - a fragrance being sampled and bottled. Removing it would change the video's purpose. It is a subject. Burberry Goddess Intense: ACTS - a fragrance being sampled and bottled. Removing it would change the video's purpose. It is a subject. Khlaj Panache Angel Dust: ACTS - a fragrance being sampled and bottled. Removing it would change the video's purpose. It is a subject. Enchanted Mykonos: ACTS - a fragrance being sampled and bottled. Removing it would change the video's purpose. It is a subject.

On-screen text

WE'RE SPECIAL TODAY LUISA CAMACHO BE SATURDAY OUR DISCOVERY CLUB DIVE IN EDITION OF THREE FRAGRANCES TWO INSPIRED FRAGRANCES ORDER BOXES LET'S LOUIS HEURES D'ABSENCE COURSE CUSTOM LABELS BOTTLE ONE DONE PARADISE SECOND DONE LAST BURBERRY INTENSE THIRD DESIGNER FINISHED WE BY SHE OR WE VERSION FOR HAVE PANACHE ANGEL DUST LASTLY MYKONOS WHICH BY AND BOTTLE THAT CONGRATULATIONS LUISA BY DISCOVERY ENDS MISS SIX FRAGRANCES AND HAPPY LUISA

Transcript

WE'RE SPECIAL TODAY LUISA CAMACHO BE SATURDAY OUR DISCOVERY CLUB DIVE IN EDITION OF THREE FRAGRANCES TWO INSPIRED FRAGRANCES ORDER BOXES LET'S LOUIS HEURES D'ABSENCE COURSE CUSTOM LABELS BOTTLE ONE DONE PARADISE SECOND DONE LAST BURBERRY GODDESS INTENSE THIRD DESIGNER FINISHED WE BY SHE OR WE VERSION FOR HAVE PANACHE ANGEL DUST LASTLY MYKONOS WHICH BY AND BOTTLE THAT CONGRATULATIONS LUISA BY DISCOVERY ENDS MISS SIX FRAGRANCES AND HAPPY LUISA