calorie deficit hack:

The video leverages a popular trend of "calorie deficit hacks" and seasonal "pumpkin spice" flavors to create a seemingly healthy and effective sleep aid. The short, visually appealing format and the promise of a quick, satisfying drink likely contributed to its engagement.

The video shows how to make a 15-calorie pumpkin spice latte for sleep using Beam Dream powder. The creator mixes the powder with hot water, creating a drink that is claimed to be sugar-free and dairy-free, and knocks them out.

Beam Dream Pumpkin Spice: ACTS - it is mixed into a drink, which is then consumed. Removing it would change what happens in the video.