Lunch in my city trend

@griffinandspencer

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SoundTikTok sound · original sound - griffinandspencer

Promoted product

Pala

PALA BAKERY — "Simplicity is the ultimate sophistication."

Why it worked

The video taps into a popular trend, features relatable content of friends enjoying food, and uses strong positive reactions to create desire for the featured product.

Summary

Two friends participate in the "lunch in my city" trend by searching for a local small business, finding an Italian sandwich shop called Pala, and enjoying their sandwiches. They express extreme satisfaction with the taste and quality of the food.

Structure

1Introduce the "lunch in my city" trend
2Search for a local business and find Pala
3Showcase the sandwiches and their ingredients
4Taste test and express enjoyment
5Declare it the best sandwich ever and plan to return

Original caption

It’s giving Italy in Atlanta #mlm #boyfriends #couple #lunchinmycity #italiansandwich

More from @griffinandspencer

Product placement

Pala (eats): Appears as a restaurant name and logo on packaging. Removing it would not change what happens in the video.

On-screen text

Lunch in my city trend

Transcript

Lunch in my city trend Today we're doing the viral lunch in my city trend. Basically search up lunch in my city in the first small business that pops up go grab it for lunch. All I came up so many times so we're gonna try a classic Italian sandwich. Oh, that's so good. I'm coming back here every day. The crunch on the bread. Mine has mozzarella, tomato, prosciutto and arugula. What's that cheese? I'm trying mine. Oh my god. That's so good. I would give nothing more than to eat this on the go. This might be the best sandwich I've ever had. Spencer's eating it like it's about to run away. The cross-section. Same time tomorrow. In Italy.