"lunch in my city" trend

@sarahbetts

1.1M followers · usually 102.2K views a post

Views

12.6M

Likes

467.5K

Comments

791

Shares

4.5K

SoundTikTok sound · original sound - sarahbetts

Promoted product

Piada Co.

Why it worked

The video taps into a popular and relatable trend, "lunch in my city," which encourages local exploration and discovery. The creators' genuine enthusiasm and clear presentation of the food, combined with visually appealing cheese pulls and positive reactions, make the content engaging and shareable.

Summary

Two people participate in the "lunch in my city" trend by searching for a local small business and ordering food from the first result, Piada Co. They try various items including arancini balls and piadas, sharing their positive reactions to the food.

Structure

1Introducing the "lunch in my city" trend
2Discovering and visiting Piada Co.
3Trying drinks and arancini balls
4Trying the chicken schnitzel piada with birria consume
5Expressing satisfaction with the meal

Original caption

trying the viral “lunch in my city” trend!!! 📍Piada Co. #lunchinmycity #foodchallenge #whatsforlunch

More from @sarahbetts

Product placement

Piada Co. (Italian street food restaurant) - ACTS - its interface is operated (ordering food), it generates a visible result (food is prepared and served), someone says what it does for them (describes the food). Removing it would change what happens in the video. Shake Me! (drink brand) - APPEARS - a can is held up. Removing it would not change what happens in the video.

On-screen text

"lunch in my city" trend

Transcript

Look at that cheese pull. Today we're doing the viral "lunch in my city" trend. You just search "lunch in my city" and the first small business that comes up is what you're having for lunch. First thing that came up was Piada Co., which is Italian street food. I got the matcha frappe tiramisu, cold foam latte. I didn't even know this was a drink. Cheers. Oh, yeah. This literally just tastes like matcha soft serve. Swap. It's very strong. What we really came here for. Arancini balls. They were $11 each. This might be like truffle aioli. Dunk it in. Cheers. Mmm. Look at that cheese pull. Pecorino cheese and black pepper. I've nearly finished it already. The real star of the show is the piada, a thin flatbread that they put like meats, the cheese inside. I got the birria one y'all. Birria consume. Chicken schnitzel piada. Carefully dip this in. Cheers. Damn, that tastes good. I'm pretty happy with lunch.