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@emmaalmensoap

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SoundTikTok sound · Sunflower - Spider-Man: Into the Spider-Verse

Promoted product

Emma Almen Soap

Emma Almen Soap is a brand of soap that is demonstrated being made with bee and Halloween themes.

8 videos

Why it worked

The video taps into the satisfying ASMR of soap cutting and the visual appeal of the marbled soap. By splitting the process into multiple parts, it creates anticipation and encourages repeat engagement, aligning with short-form content trends while also offering a sense of delayed gratification.

Summary

The creator demonstrates the process of making and cutting cold process soap, explaining that the curing time is necessary and that splitting the video allows viewers to experience the process more fully. They encourage viewers to return tomorrow to see the final result and name the soaps.

Structure

1Comment about soap cutting
2Explanation of cold process soap making
3Justification for splitting videos
4

Original caption

Replying to @Five Cutting Oatmeal, Milk, & Honey 🍯 #soapcutting #soap #handmadesoap #oatmealsoap #soapmaking

More from @emmaalmensoap

Product placement

Emma Almen Soap (Emma Almen Soap) ACTS - the soap is made and cut, a visible result comes from it. Removing it would change what happens in the video.

Call to action

Come back tomorrow.

On-screen text

@emmaalmensoap

Transcript

I got a comment earlier that said, Girl I love you but these can all be in one part, not two. Referring to the soap making and cutting. I know a lot of people feel this way and that's okay, but sometimes waiting is part of the experience. I make cold process soap, which takes one to two days to fully set up before I can cut it. And honestly, splitting the videos works better for me and lets you guys experience the process the same way I do. Make it today, wonder how it turned out? Come back for the reveal tomorrow. Honestly, we've gotten so used to short form content giving us instant gratification that we expect the beginning, middle, and end of everything in one minute or less. But honestly, in my opinion, not everything needs to be instant. Sometimes it's fun to wait to come back tomorrow and see if the colors, the swirls, or whatever actually turned out the way that I hoped. It also gives me an amazing way to have you guys name my soaps. Consider my soap videos your tiny exercise in delayed gratification.