I can't believe I used

@thebeekid

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SoundTikTok sound · original sound - thebeekid

Promoted product

Apple Mac and iPad

For a limited time, get a gift card from $100 to $150 when you buy Mac or iPad with education savings. Terms apply.

Why it worked

The video effectively leverages a relatable student experience and a timely, valuable promotion (gift card with purchase) to drive engagement. The creator's personal story and demonstration of product features make the offer more appealing and actionable for the target audience.

Summary

The creator highlights Apple's student offers, including a gift card with the purchase of a Mac or iPad, valid until September 24th. She shares her personal experience using Apple products throughout college and encourages students to take advantage of these savings.

Structure

1Introduction to college use of Mac/iPad
2Highlighting Apple's student offer and gift card promotion
3Explaining the details of the offer and its validity
4Showcasing customization features on Mac and iPad

Original caption

from using my Mac & iPad all through college to helping students get theirs ready for the school year 🥹🎓🍎 #CollabWithApple Apple’s student offer is happening now with special education pricing + a $100–$150 Apple Gift Card with an eligible Mac or iPad purchase ✨until Sept. 24!

More from @thebeekid

Product placement

Apple (appears, logo is visible, removing it would not change what happens in the video); MacBook (acts, used for college work and demonstrating features, removing it would change what happens in the video); iPad (acts, used for college work and demonstrating features, removing it would change what happens in the video); Apple Student Offers (appears, promotion for Apple products, removing it would not change what happens in the video); Apple Gift Card (acts, given as part of a promotion, removing it would change what happens in the video); AirPods (appears, mentioned as an accessory that can be purchased with the gift card, removing it would not change what happens in the video); Apple Pencil (appears, mentioned as an accessory that can be purchased with the gift card, removing it would not change what happens in the video); Apple Creator Studio (appears, mentioned as a feature, removing it would not change what happens in the video); UNIDAYS (appears, used for verification for student offers, removing it would not change what happens in the video)

Call to action

head to your local Apple Store or see Apple's Education Store online for all the details!

On-screen text

I can't believe I used an iPad and MacBook all four years of college and didn't take advantage of Apple Student Offers and this year's student offer is College, sorted. Buy Mac or iPad Get a gift card from $100-$150 Buy MacBook Pro Get a gift card September 24th, 2026 so I have to tell you about it because if you're a student who's been thinking about getting a MacBook or iPad for college now is the perfect time so on top of Apple's year round education savings available on Mac iPad and Apple Watch this offer will get students who buy an eligible Mac or iPad who buy an eligible Mac or iPad get an Apple Gift Card valued from $100 to $150 to use towards a future purchase you can use that towards accessories like AirPods Apple Pencil Apple Creator Studio literally anything I was also super excited because I got to lead back to school sessions at Apple Miami World Center where I was able to meet student creators and show them all my favorite customization features that I personally love using it was so fun and such a full circle moment but take this as your sign to head to your local Apple Store or see Apple's Education Store Education Store College, sorted. Connect with a Specialist Find an Apple Store Mac iPad iPhone Apple Watch Limited-time offer. Major must- haves. LIMITED TIME Buy Mac or iPad with education savings, get a gift card. limited-time offer. Major must- haves. Education savings. Get sorted with special pricing.

Transcript

I can't believe I used an iPad and MacBook all four years of college and didn't take advantage of Apple Student Offers and this year's student offer is College, sorted. Buy Mac or iPad Get a gift card from $100-$150 Buy MacBook Pro Get a gift card September 24th, 2026 so I have to tell you about it because if you're a student who's been thinking about getting a MacBook or iPad for college now is the perfect time so on top of Apple's year round education savings available on Mac iPad and Apple Watch this offer will get students who buy an eligible Mac or iPad who buy an eligible Mac or iPad get an Apple Gift Card valued from $100 to $150 to use towards a future purchase you can use that towards accessories like AirPods Apple Pencil Apple Creator Studio literally anything I was also super excited because I got to lead back to school sessions at Apple Miami World Center where I was able to meet student creators and show them all my favorite customization features that I personally love using it was so fun and such a full circle moment but take this as your sign to head to your local Apple Store or see Apple's Education Store Education Store College, sorted. Connect with a Specialist Find an Apple Store Mac iPad iPhone Apple Watch Limited-time offer. Major must- haves. LIMITED TIME Buy Mac or iPad with education savings, get a gift card. limited-time offer. Major must- haves. Education savings. Get sorted with special pricing.