Apple is about to give students and academic staff free stuff

@tiktalktech

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SoundTikTok sound · original sound - tiktalktech

Promoted product

Apple

Why it worked

The video leverages a timely and relevant promotion (Apple's Back to School sale) and combines it with a cautionary note about recent price increases, creating a sense of urgency and value for students and educators.

Summary

This video informs viewers about Apple's upcoming "Back to School" promotion, which offers free accessories or gift cards with qualifying Mac and iPad purchases. It highlights that Apple has recently increased prices on many of its products, but the education discounts can still provide significant savings.

Structure

1Introduction to Apple's education store and upcoming promotion
2Explanation of free accessories and gift cards with purchase
3Disclosure of recent price increases on Apple products
4Details on qualifying purchases and eligibility verification
5Advice to wait for the promotion to avoid missing out on deals

Product placement

Apple (Acts: Sells computers, tablets, phones, watches, and accessories; provides education pricing and deals. Removing it would change the video's topic and purpose.) MacBook Neo (Acts: Shown as a product available for purchase with education pricing. Removing it would change the video's topic and purpose.) MacBook Air (Acts: Mentioned as a product with a price increase. Removing it would change the video's topic and purpose.) MacBook Pro (Appears: Mentioned as a product whose pricing is unchanged. Removing it would not change the video's topic or purpose.) iPad (Acts: Shown as a product available for purchase with education pricing. Removing it would change the video's topic and purpose.) iPhone (Appears: Shown as a product category. Removing it would not change the video's topic or purpose.) Apple Watch (Appears: Shown as a product category. Removing it would not change the video's topic or purpose.) AirPods 4 (Acts: Offered as a free accessory with qualifying purchases. Removing it would change the video's topic and purpose.) AirPods Pro 2 (Acts: Offered as an accessory with an additional fee with qualifying purchases. Removing it would change the video's topic and purpose.) Apple Pencil Pro (Acts: Offered as a free accessory with qualifying purchases. Removing it would change the video's topic and purpose.) Magic Mouse (Acts: Offered as an accessory with qualifying purchases. Removing it would change the video's topic and purpose.) Magic Trackpad (Acts: Offered as an accessory with qualifying purchases. Removing it would change the video's topic and purpose.) Magic Keyboard with Touch ID (Acts: Offered as an accessory with qualifying purchases. Removing it would change the video's topic and purpose.) Apple Gift Card (Acts: Offered as a free incentive with qualifying purchases. Removing it would change the video's topic and purpose.) UniDAYS (Acts: Used to verify eligibility for education savings. Removing it would change the video's topic and purpose.)

Original caption

If you're a student or teacher about to buy a MacBook or iPad do NOT buy it yet. Apple is rolling out their Back to School special any day now. Last year they gave a free pair of AirPods 4 or an Apple Pencil Pro with qualifying purchases. Don't be the person who buys it this week and misses the deal by 48 hours. Wait. #apple #macbook #student #ipad #studentlife

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Transcript

Apple is about to give students and academic staff free stuff. But there's a catch. Apple runs a once-in-a-year special and it's happening this week for their education store where in addition to the education savings you could get some free accessories. This includes but is not limited to Apple pencils, AirPods, magic keyboard, and even Apple gift cards. In order to qualify you have to buy a MacBook, iMac or one of the qualifying iPads. So here's the big caveat. Apple raised prices on almost every single one of its products today. MacBook Neo now starts at $699 (up from $599), while MacBook Air now starts at $1299 (up from $1099). Other impacted products include MacBook Pro, iPad, iPad Air, and many more. iPhone, Apple Watch, and AirPods pricing is unchanged. Customers purchasing any new MacBook can select from accessories valued up to $199: AirPods 4 with Active Noise Cancellation (free, $179 value) AirPods Pro 2 (additional $70 fee, $249 total value) Magic Mouse ($79-$99 value) Magic Trackpad ($129-$149 value) Magic Keyboard with Touch ID ($179-$199 value) Apple Pencil Pro (free, $119 value) AirPods 4 (free, $129 value) AirPods 4 with Active Noise Cancellation (free, $179 value) Premium keyboard options available with additional fees up to $210 Magic Keyboard accessories are available for various iPad models, though they all require paying an additional fee on top of the price of the iPad. iMac Buyers iMac purchasers can select accessories worth up to $179: AirPods 4 with Active Noise Cancellation (free, $179 value) AirPods Pro 2 (additional $70 fee, $179 value) Also, Apple's even had back to school offers where they've thrown in additional Apple gift cards valued at $150 to $200. To get these education discounts and promos, you now have to verify your student or academic eligibility through the UniDAYS system. So if you're a student or academic staff member thinking of buying a new Mac or iPad, I'd wait until later this week when Apple rolls out their back to school special so you could get free accessories or Apple gift cards in addition to the education savings. Share this with any students or teachers you know. I hope you found this video helpful. As always, feel free to support me by liking and following.