get ready to 🥒 BRINE 🥒

@elfyeah

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SoundTikTok sound · original sound - elfyeah

Promoted product

e.l.f. Glow Reviver Melting Lip Balm

Rich buttery, flavored lip balms that deliver a wash of buildable color, high-gloss shine and a boost of hydration for soft, nourished lips.

Why it worked

The video leverages a quirky, trending theme (pickles) applied to a popular product category (lip balm) with visually appealing product shots and a clear call to action on a relevant platform (TikTok Shop).

Summary

The video showcases three new e.l.f. Glow Reviver Melting Lip Balms in pickle-inspired flavors: The Real Dill, e.l.f. Von Dill, and Spicy Lil Dill. It also features a "Briny Blender" makeup sponge and a "Dill-lulu Keychain," all available on TikTok Shop.

Structure

1Introduction of pickle-themed lip balms
2Demonstration of each lip balm's texture
3Showcase of the Briny Blender makeup sponge
4Display of the Dill-lulu Keychain

Original caption

take your pick-le of three NEW Glow Reviver Melting Lip Balms in The Real Dill 🥒 e.l.f. Von Dill 💚 and Spicy Lil Dill 🌶️ available NOW on TikTok Shop! #pickletok #elfcosmetics #eyeslipsface #lipbalm

More from @elfyeah

Product placement

e.l.f. Glow Reviver Melting Lip Balm (The Real Dill) ACTS: applied to skin to show texture and color. Removing it would change what happens in the video. e.l.f. Glow Reviver Melting Lip Balm (e.l.f. Von Dill) ACTS: applied to skin to show texture and color. Removing it would change what happens in the video. e.l.f. Glow Reviver Melting Lip Balm (Spicy Lil Dill) ACTS: applied to skin to show texture and color. Removing it would change what happens in the video. e.l.f. Briny Blender ACTS: shown as a makeup tool. Removing it would change what happens in the video. Dill-lulu Keychain APPEARS: shown as an accessory. Removing it would not change what happens in the video.

Call to action

secure your pickle on TikTok Shop!

On-screen text

get ready to 🥒 BRINE 🥒 with THREE pickle flavors 🥒 e.l.f. Von Dill 💚 Spicy Lil Dill 🌶️ Briny Blender for that Ultra-fresh blend Dill-lulu Keychain only on TikTok shop relish this moment 💚❤️ secure your pickle on TikTok Shop!